Marketing Craftmanship

SEPTEMBER 2, 2014

Unfortunately, many B2B companies that understand the new dynamics of vendor selection have responded in knee-jerk fashion, by saturating every possible online / digital channel and social media platform with content that neither reaches nor resonates with decision makers in their target audiences. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. Forget Facebook, Twitter and Google+.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

MARCH 8, 2018

Social media postings on LinkedIn, Twitter and Facebook referencing the publicity; A permanent “As seen in (name of media source)” banner on the home page of the client’s website; Surgical removal of the client’s quote from the story, coupled with the publication’s logo, hung like a hunting trophy in the client website’s News section.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

JULY 12, 2012

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. population uses Facebook and 34% uses Twitter. The study claims that 70% of them have absolutely no presence on social media.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Schedule ongoing maintenance of the activity. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

FEBRUARY 13, 2015

Facebook is simply not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Manage press exposure selectively.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

APRIL 19, 2012

These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100