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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Obviously, we are on the brink of a dramatic shift in how content is seen and discovered. The Content Shock wave.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Why Content Shock is coming to a Facebook ad near you

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If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. Is there anything unique about Twitter’s content offering?

Four marketing mega trends nobody’s talking about

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Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Content in the cloud.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. Go deep. Yikes.

Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. shared a few of these stories on Facebook and I was amazed at how many people had already seen them and shared them.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? Facebook hates that.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What are the most reliable content channels to connect with customers?

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I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. How are you approaching content today?

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The new psychology of content consumption

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Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior. Facebook’s random acts of strategy. Our content is free because of their generosity.

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now.

Does every business need content marketing? A reality check.

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Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.”

8 Strategies to stand out when you’re late to the content marketing game

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Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Try a new content form.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

Submitting to Facebook and other content adjustments you need to make today

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Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. He strongly took exception with a point I made in a post I wrote called Five reasons why most content marketing is FAR behind where it needs to be. ” Re-thinking the content you produce. Submitting to Facebook . What's next?

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Social media giants tighten their grip on small content producers

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The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. The squeeze on content producers .

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Case study: Small business content marketing success

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Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. Small Business Content Marketing. I had read enough online to know that social media and content should play some role in our business but I could not connect the dots. I Share Your Content.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

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We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! William B.

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The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” What impact will this have on content publishers? This is an epic flip-flop for Facebook and at this point I think it is fair to ask, does the company really know what it wants? They did what Facebook asked them to do, and guess what? The Facebook re-focus.

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How your personality aligns with social media content types

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believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. The social media content form I love best is blogging. By Mark W. Schaefer.

A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Content that isn’t seen and shared creates no economic value.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst. When people subscribe to your content, they are saying “Please market to me!”

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

Why “rich content” is central to your social media strategy

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Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter? LinkedIn?

Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

Research proves there is still a place for long form content

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In fact, people do spend time with longer-form content, even in the challenging reading space of a smartphone screen. They concluded that long form content still has a place in a short-attention span world. Among the key findings: Across every part of the day, readers spend about twice the time with long-form news content on their cellphones as with short-form.

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

Sponsored content and the economics of trust

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But it all came crashing down this week when I saw two little words under one of their new posts: “sponsored content.” To me, this would was like walking into a showroom for Maserati and seeing a bumper sticker that says “Like Us On Facebook!” But how is sponsored content different from taking money for an ad? Sponsored content on the rise.

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HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. On the marketing side, we frequently dream about networks of employees who post stories about our products, leading to massive new views to our content. Who wants to post company fodder on Twitter or their personal Facebook page? Content and touchpoints. Human.

Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Is there a difference?

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