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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Obviously, we are on the brink of a dramatic shift in how content is seen and discovered. The Content Shock wave.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? Facebook hates that.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. Go deep. Yikes.

Four profound marketing megatrends for 2016 and beyond

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If you are only focusing on producing content, you’re already behind. The fight to overcome Content Shock is the most impactful force in our field since the dawn of the Internet itself. Strategies to not only produce content, but to get it to ignite and be seen in this environment. Content forms — How do you make your content even more remarkable?

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The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. How are you approaching content today?

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

What are the most reliable content channels to connect with customers?

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I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

Why “rich content” is central to your social media strategy

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Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter? LinkedIn?

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Submitting to Facebook and other content adjustments you need to make today

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Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. He strongly took exception with a point I made in a post I wrote called Five reasons why most content marketing is FAR behind where it needs to be. ” Re-thinking the content you produce. Submitting to Facebook . What's next?

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Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

Research shows content engagement is disconnected from brand goals. What’s next?

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But for many companies who have been toiling at the content mill for years now, this is simply not enough. Once we have proved that we are creating “activity” with our content, we must face this truth: Engagement is a poor indicator of content value. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Content that isn’t seen and shared creates no economic value.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

The overwhelming implications for driverless cars and marketing

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It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the wheel of a car will have more time to consume content. A LOT more content. Do you think there are good times ahead for those who are in marketing and the content creation business? If you own our content, you own our love.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst. When people subscribe to your content, they are saying “Please market to me!”

Beyond Content Shock: The defining trend of 2015 is Content Ignition

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We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! William B.

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Facebook and Snapchat at war, and four other groovy media trends

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Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? The surprising new study that shows how people consume content in their cars. So much going on today! OH MY! Apple?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The lost blogging monarchy, the defeat of links, and the war on social media

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His sentence was eventually reduced and in late 2014 was released from prison after six years of no outside view of the world. A few days ago he wrote an article about this experience for the London Guardian claiming that Facebook and Instagram are killing the Internet. “Facebook doesn’t allow its audiences to leave whatsoever. Social media has become a dead end for content.

Research proves there is still a place for long form content

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In fact, people do spend time with longer-form content, even in the challenging reading space of a smartphone screen. They concluded that long form content still has a place in a short-attention span world. Among the key findings: Across every part of the day, readers spend about twice the time with long-form news content on their cellphones as with short-form.

Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Is there a difference?

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Sponsored content and the economics of trust

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But it all came crashing down this week when I saw two little words under one of their new posts: “sponsored content.” To me, this would was like walking into a showroom for Maserati and seeing a bumper sticker that says “Like Us On Facebook!” But how is sponsored content different from taking money for an ad? Sponsored content on the rise.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

Facebook Tag Bombing is the new telemarketing

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This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? think that is just polite and usually the content is something relevant and interesting. think that is just polite and usually the content is something relevant and interesting.

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

The future of content marketing strategy

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In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

A course correction for influence marketing measurement

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Content marketing is getting more expensive due to Content Shock. With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. He doesn’t blog or create any sort of original content. Do you know who is sharing your company’s content the most? That comment nails it.