Avitage

article thumbnail

Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

article thumbnail

Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

article thumbnail

My customers don’t use social media

Avitage

Is Twitter or Facebook the image you carry? This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content. Both limit easily achievable possibilities. What does that mean, “use social media”?