ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? But never, ever waste paid social dollars on content that is not worth sharing.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? But never, ever waste paid social dollars on content that is not worth sharing.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? I like to think of personalization as content-led demand ( or as an orchestrated customer journey that aims to provide pipeline lift ). Where do they go for content? Align content to the segmented buyer journey.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. If you are a tech start-up, do you care how a large manufacturing organization runs their marketing department or what their budget is for content marketing? Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

ANNUITAS

SEPTEMBER 13, 2016

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100