Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. It can fall into a few main categories, including: Exclusive content. Loyalty points.

Cost per Acquisition 107

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 107

Contently

MARCH 22, 2021

Then he made the new NFL commissioner, Paul Tagliabue, a godfather offer: $400 million in exchange for the NFC games. What content marketers can learn: Break convention. To stand out, we need to approach our content differently. Build interactive experiences when everyone else is publishing PDFs.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Publish original studies. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. One of the most important choices during a literary journey is determining the right book publishing format for your work. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Content Standard

JUNE 17, 2020

Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. Quality content is also purposeful.

Marketing & Strategy 137

Marketing & Strategy Content Creativity SERP 137

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Content Lead Scoring 99

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales? ]

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Martech

DECEMBER 27, 2023

Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She Improved data management for content supply The year ahead will find organizations using AI to ramp up their content for more robust customer experiences. For those that do, it will be a competitive advantage.”

Marketing AI 127

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 127

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. As good as you feel your content might be, do your potential customers feel the same way? If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Scoop.it

SEPTEMBER 28, 2022

In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience. 5 successful marketing campaigns based on content curation.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Martech

MAY 20, 2022

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

Amazon 118

Amazon Paid Search Agency Ad brokers Facebook 118

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. The Programmatic Content Play.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Content and inbound marketing can reduce the need for cold calling.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 115

Privacy Advertising Agencies Work Management Marketing Management 115

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts.

Linkedin 111

Linkedin Features B2B Marketing B2B 111

ClearVoice

NOVEMBER 10, 2020

My content creator, social media and marketing colleagues are exhausted. All the best practices for content flow (i.e. 8 tips for staying as consistent as possible with your content. 8 tips for staying as consistent as possible with your content. Paradoxically, the only constant seems to be uncertainty.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. At News Corp, Layser saw an immediate surge in traffic and ad revenue because people were consuming more news across publisher businesses.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. The Currencies API allows for seamless integration with external exchange rate sources, ensuring that your HubSpot account reflects real-time financial data.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Martech

NOVEMBER 3, 2022

And they’re future-proof in the sense that they’re executed and implemented directly by the publishers onto the organization’s domain.”. Gated content. Content marketers get first-party data from forms filled out by customers to access gated materials. But the exchange shouldn’t end there. Quiz or game.

Tactics 108

Tactics Marketing Automation Services Paid Search Agency Work Management 108

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Why we care. Read more here.

Resource Management 111

Resource Management Enterprise Management Marketing Management Ad Exchange 111

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Nor what brand messaging you’re promoting or who you’re writing your content for.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. “When you’re in your inbox, it’s you and the content that you’ve asked to be sent to you.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Martech

OCTOBER 19, 2022

Table of contents What is programmatic advertising? Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

seo.co

MARCH 31, 2021

The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building. Avoiding a Bad Link Exchange.

SEO 126

SEO Ad Exchange Advertising Agencies Link Building 126

Convince & Convert

JUNE 10, 2014

Are you pulling your hair out trying to market your content on your own? You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What is a content marketing partner?

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167