Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

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Click Rate Examples Lead Ranking Work Management 97

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Social Media Social Marketing Examples Planning 126

Unbounce

DECEMBER 9, 2021

So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! When someone first subscribes to your list, they receive an email saying hello, along with recent updates and other relevant info. What’s a Welcome Email?

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Keep it short.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

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Marketing Report Email Marketing Co-Registration Privacy 246

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? The people on your list have opted in, which means they decided they want to hear more from you via email. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. It sure can. Why is building an email list important?

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Ad Building Opt-out Opt-in Click Rate 124

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. It warms subscribers up for all your future content. for those that joined through an embedded opt-in form. That’s what welcome emails are for.

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Examples Newsletter Template Landing Pages 145

The Point

DECEMBER 5, 2023

For example, our agency runs on a Google Workspace account but the domain is unique to us.) House lists (customers, leads, and other opted-in contacts) are not immune. A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement. What metrics do you plan to measure?

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. onlineoptimism. original sound – Turbo Wet. TikTok boasted 1.2

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Campaigns Examples Design Planning 142

Webbiquity

JUNE 13, 2023

It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. A new consumer may try out your product at first on an impulse buy.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Guest post by Mitt Ray.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. Below we will outline what type of content you should include for each type of email. What differentiates this type of email is the importance of its content. Newsletters. Aren’t all emails informative by nature?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. However, creating a great lead magnet is about much more than just piecing together some free content.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Sign Up Free Contents 1. Video Benchmarks for Content 2.1 Video Benchmarks for Content 2.1

Practices 96

Practices Examples Best Practices Outreach 96

Vision6

APRIL 17, 2024

To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals?

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Webinar Metrics Allocation SMS Marketing & Strategy 52

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

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Efficiency Digital Asset Management Work Management Content 52

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. Let’s look at 25 examples of white papers with takeaways to help you create your own. table of contents]. Planning a Power BI Enterprise Deployment (Microsoft) White Paper Example. Download Now.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? We’ve put together some of the most effective lead-nurturing strategies and brand examples that will surely help you increase conversions. Create Targeted Content One type of content doesn’t fit all! What Is Lead Nurturing?

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Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

DivvyHQ

MAY 19, 2019

One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. Don’t forget to make it easy for people to opt out; for example, this could be done by sending a shortcode to a specific number.

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SMS Relevance Campaigns Tips 68

Lake One

AUGUST 25, 2023

What led them to opt in? How are we segmenting this contact to ensure our content aligns with their interests? Then, as you plan content for each segment, you should run your ideas through a litmus test to ensure that they’re timely, newsworthy, and relevant to your contact. What content holds your interest?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Marketing AI Email Marketing Opt-out 111

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Curation Efficiency Allocation Generation 85

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. So it can expand the target market.

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Intent Data Top of Funnel Intent Lead Ranking 78

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? First, let’s look at some examples.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. Here are some of our top tried and true must-have B2B marketing automation examples. Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Martech

FEBRUARY 17, 2023

For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Delivering relevant content to target customers is a key benefit that local or location-based marketing brings to the equation.

Mobile Advertising 112

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 112

Litmus

MARCH 18, 2021

Irrelevant content. One reason for this is relevant content, which ties back to personalization and what your subscribers need at the time they need it. This way, subscribers can opt down instead of completely opting out. Email preference centers. And trust me, you do not want unsubscribes or spam complaints.

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Opt-out CAN-SPAM Opt-in Tips 144