Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. That is the (not so) secret behind creating content that converts. So, what do you do?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Is this blog long enough?

SEO 133

SEO Content Marketing SERP Case Studies 133

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. More specifically, a FAQ schema helps visitors quickly find answers to their questions, and therefore these schemas have become an integral part of Google search results.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Adobe Experience Cloud Blog

AUGUST 10, 2018

It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Great question!

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Example Goal: Generate more leads.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Webbiquity

SEPTEMBER 27, 2019

Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

The Lead Agency

JUNE 7, 2023

It involves providing relevant and valuable information to prospects, addressing their concerns, and building trust and credibility over time. Understanding Your Ideal Customer and their Pain Points According to Marketo 63% of leads that aren’t ready to buy, eventually convert given the relationship is nurtured.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Adobe Experience Cloud Blog

MAY 22, 2017

For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. The content can also be converted to PDF format for use in offline customer service interactions. Then, you can produce content that helps them utilize your platform to meet their goals.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Rev

MARCH 2, 2018

No matter what your business is, whether you’re running a brick-and-mortar store selling dresses to sorority girls or an ecommerce store selling cryptocurrency -related products, one of the most important things you have to think about the strength of your content. 2 Make your content interesting–and not about you.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Heinz Marketing

SEPTEMBER 9, 2021

Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? What capabilities does the platform offer for sharing and distributing content? Marketo Engage. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. All relevant information must be in front of them when they’re having that conversation. Why Use Sales Tools? You can trust these tools for accuracy. However, there are a few new additions to the list for 2024.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

I use Google Forms to collect UAT Feedback and a Google Sheet to organize the feedback by issue type: functional, formatting, content. Once stakeholders start to dig in, they often provide more optimization or content changes than the feedback you need. I create regression tests in Google Sheets.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Adobe Experience Cloud Blog

DECEMBER 4, 2017

It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan and a good engagement platform. EXAMPLE: You sell sweaters for cats that you make by hand. The Key to Keywords.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

Adobe Experience Cloud Blog

AUGUST 29, 2016

Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search. The thing is, Google doesn’t like signals that they don’t have a lot of confidence in, and social media signals are too easy to manipulate. Well, not exactly. spoke to your audience.

Social Media 113

Social Media SEO Media Lead Ranking 113

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. However, as this search for a Google Analytics integration plugin illustrates, there are a number of plugins to choose from, all ranging in power, purpose, and price.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. Make Content Interactive.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Optinmonster

JANUARY 24, 2024

As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SalesIntel

JANUARY 26, 2023

B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. For example, if your product is well-suited to Salesforce customers, you will target high-value clients that use Salesforce, increasing your chances of closing a solid sale.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

Breaches at Yahoo, Sony PlayStation, and Alteryx, for example, resulted in compromised data for hundreds of millions of people. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. Engaging with Relevant Content. Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. Support Sales with Relevant Customer Experiences. In fact, “irrelevant content” is the #1 reason that customers disengage. In fact, “irrelevant content” is the #1 reason that customers disengage. Is it a definition?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Scoop.it

JULY 1, 2021

The first step to send out hyper-personalized emails is to collect all the relevant information from the subscribers. Website analytics tools like Google Analytics and Hotjar can give you a detailed insight into how the users are engaging with your content. For example: Mxpanel and Countly. Dynamic content in emails.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Directive Agency

MAY 14, 2019

Directive didn’t always rank high on Google. However, even though it was challenging, persevered, and rank #1 for “ SEO agency ” on Google. Below, you’ll find a step-by-step guide to partnering relevant keywords in SEO campaigns for B2B and enterprise. Additionally, you’ll find us on Google Ads.

Lead Ranking 40

Lead Ranking Lead Scoring Paid Search Agency Advertising Agencies 40

SalesIntel

JANUARY 15, 2024

B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. For example, if your product is well-suited to Salesforce customers, you will target high-value clients that use Salesforce, increasing your chances of closing a solid sale.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

DealSignal

FEBRUARY 23, 2023

From building a targeted list to creating compelling content and optimizing your campaigns for conversions, these strategies will help you create email marketing b2b lead generation campaigns that engage your target audience, build trust, and drive results.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SpotMe Blog

JULY 27, 2021

The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Key Metric to Track. Live webinar attendance rate. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94