Remove frequency

Marketing Interactions

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

As our ability to collect data grows, so do the different ways we can measure content performance. Email metrics are a great example. According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. Yet, we seem content to continue to send email campaigns with mediocre performance.

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

For example, let’s say you’re a restauranteur and your chef has created a wonderful dish. As related to the example above, based on whether your customer chose to dine in your restaurant or attend the class, you’ve learned something about them that can inform how you continue the conversation. Limit frequency. Be purposeful.

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