Content, Examples and Relevance - B2B Marketing Zone

Social media raises the bar for customer intimacy

Chris Koch

MARCH 12, 2010

They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. FedEx is an example, having invented the guaranteed overnight shipping model. Apple is the most obvious example here ( Sony used to be).

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There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. What do you think?

Social Media

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B2B Marketing Zone

Chris Koch

Social media raises the bar for customer intimacy

There is only one objective in social media: create learning networks

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