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Trending Sources

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Address them personally and specifically. Imagine

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? Begin by developing a catalog (think: library) of all of your lead nurturing content.

The 7 Building Blocks of a Solid Content Marketing Plan

Visually

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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Marketing Automation: 6 Examples of Success

Marketing Action

Last week, UK-based digital marketing think-tank, Ec onsultancy , published a blog post of marketing automation case studies, presenting six examples that illustrate the business benefits of these technologies, and also serve as proof points for how marketing automation bridges the sales and marketing divide. So many great reasons to include this example, but we’ll keep it all above water.

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Filtering on job title, for example is rarely worth the cost.

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. Duplicate content myth.

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What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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Content meets the B2B buying process (part 2 of 2)

Biznology

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts               32%. Content written by an industry organization                                                   8%. Relevancy Trumps All. Creditability.

SIC 14

How to Email Often without Losing Readers

Vertical Response

And how often can you send a pitch alongside non-sales content? Deliver amazing content and the revenue and numbers will take care of themselves. You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency. The truth about email frequency. Set expectations, and roll with them.

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Creating Content That Resonates

SnapApp

This is content that’s  resonating  for you. In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the  content crush  is making it a requirement for success in our industry. This realization about what teenagers really care about is one example of what Doug Kessler calls a “ crystal of insight. ” .

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Creating Content That Resonates

SnapApp

This is content that’s resonating for you. ” In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. What are the kernels of truth you could bring to your content? Emotional content makes a connection.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. The most fundamental element for on-site optimization is high-quality original content.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.

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7 Lessons To Help You Produce Content That Converts

Modern B2B Marketing

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. But what exactly is content that converts? The content topics/themes.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing. Content creation addresses the message and the best format to communicate that message: Blog post. Video. Email.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. This alone isn’t going to result in great content, but it is an important first step.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? recently analyzed the performance of our blog content, and do you know what I found?

Field Report: What’s Hot in Content Marketing

Modern B2B Marketing

Author: Maggie Jones Content Marketing World 2014  – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Here’s my field report on what’s hot in content marketing — what content marketers are thinking about, arguing about, and gushing about this year: 1) Just do it better. Get case studies.

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The Lead Generation Process: How Content Marketing and Lead Generation Work Together

Hinge Marketing

Content is King.” Faced with seemingly endless outlets and opportunities to share and promote content, many business owners and marketers are overwhelmed by the idea of content marketing. But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Develop Content Aimed at Generating Leads.

9 Pillars for a Killer Content Marketing Strategy

Writtent

Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! Focus on Content Integrity. Define the Voice of Your Content.

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. What topics to cover in your content.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? Use visual content as a hook for your blog.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Which of your buyer personas are you trying to target with this content?

Making More from Less: How to Repurpose Your Nonprofit's Content

Hubspot

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. The good news is there are several strategies we can employ to have our voices heard above the noise, some of which actually involve creating less content. Nonprofit

8 Ways to Improve Your Online Content Marketing

Synecore

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

4 Steps to Determine a Winning Content Format

SnapApp

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud. There is a plethora of content marketing formats to choose from when considering how to bring your next big idea to the masses. We all know that content marketing is not a silver bullet, and often takes organizations a great deal of time to refine and establish the right tone and frequency.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms. B2B Online Marketing Blog Content MarketingFinal Thoughts.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

How Three Brands Use Content to Drive Transactions

Opentopic

We know that great content is the key to engaging current and potential clients. We follow certain industry commandments of offering valuable and relevant service, creating a favorable impression and sowing the seeds for ROI down the road. That’s why the process of how content actually leads to transactions is somewhat of a mystery: Do different buyers bite at different times? How Three Brands Use Content to Drive Transactions. Content Type : Videos, stories, links to TV shows and events written in testosterone-fueled language that celebrate extreme sports.

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Content Analysis Tools. ” Lovely sentiments.

The Complete Guide to Updating and Republishing Outdated Blog Content

Hubspot

Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. Luckily, just like it''s easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it''s also pretty easy to update your content. Updating Old Content? not so much. Why Bother? Right?

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How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. Content Marketing

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Now—how you attract and retain a large audience? Simple—but not easy. Email?

5 Content Marketing Guidelines for Catching the Big Fish

Synecore

Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Quantity is definitely a factor in successful content marketing, but quality is what will keep consumers and potential buyers coming back for more. Whatever you do, always bring it back to how it is relevant to them. 2. Frequency and Type.