Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Quantity is definitely a factor in successful content marketing, but quality is what will keep consumers and potential buyers coming back for more. When content marketing, it is important to follow a few simple guidelines to ensure that no matter how many blog posts your writers are able to pump out per week, it's always worth coming back for more. Whatever you do, always bring it back to how it is relevant to them. The Bottom Line. MORE >>

Given the fact that consumers still care more about recommendations from humans than branded content , your company’s best bet for coming into the center stage is connecting your content marketing strategy with digital influencers. Through social media or content marketing strategy, influencers act as an impetus to their audience and define future trends. resonance (frequency of publishing). relevance (authority).                                          Image Courtesy of  Altimeter Group. Content Marketing Online Marketing Social Media Marketing MORE >>

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. The current landscape of tools available to you is abundant, so let's narrow it down to 5 awesome tools that will help you battle social media content overload. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose. Twylah. MORE >>

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. And if you're setting up or revamping your content strategy, doing a deep dive of this nature is important to not only orient yourself in your market, but to also determine what opportunities you have to easily outperform your competitors with content -- and where you need to put in more effort and resources. Step 1: Find Where Content Lives. Where on there might content be housed? Right? Title. MORE >>

As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. If you’ve been following this blog, among others on similar topics, you’ve heard many times that content marketers need to think and act like publishers. An essential component of a story budget is the publishing schedule around which you plan, produce and publish content. as part of a strategic content marketing initiative. In terms of content marketing strategy, it’s the busiest number. In this case, “1? MORE >>