Paul Gillin

JULY 29, 2011

Examples include comments, retweets, shares and subscriptions. Manage Social Content. It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

CareOne’s approach is a good example of soft-sell marketing. The number of active participants – or those who regularly contribute content – is in the sub-1% range. As in most online communities, a very small percentage of members contribute most of the content, but those people can become heroes to their peers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

Let’s look at some examples of what they do well. Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. Nearly 1,100 people have responded. Cisco is also terrific a generating discussion.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 4, 2010

Media isn’t content. For example: The phone is intermittent, interuptive communications driven by a reason to make a call. For example, on Wikipedia you can always find out why an item of information is there. That’s unsettling, because Facebook is to the social Web what Google is to the Web. We are the media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

MAY 27, 2010

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 16, 2013

We’ll use the big data analytics study from IBM that’s embedded below as an example. How to content marketing summarizing writing' With a few tricks demonstrated here, you can skim a 20-page report, identify key points and write a summary that can easily be adapted for different audiences in about 20 minutes.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

NOVEMBER 24, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. No Legal Commentary. Respect Copyrights.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology. million customers. Instead, they’ve spurred collaboration and raised morale. “We

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 8, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. No Legal Commentary. Respect Copyrights.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 18, 2013

Can you provide a specific example or two of a company that’s doing it well, and perhaps one that could use a little improvement? Only about 10% of its content promotes Constant Contact services. Anyone in the organization who can benefit from that kind of engagement should be trained in the tools and protocols of social media.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 19, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. North Social’s examples page has plenty more. Get people involved. “Motivate your alpha evangelists.”

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 26, 2011

Farmers Insurance for example, hasn’t accumulated 2.3 Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” We created more than 80% of our launch content in one day,&# Kaskey said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. I was struck by how well researched your book was, with lots of real-life examples. Can you think of any recent examples where an executive has been pilloried for making bad examples based upon not analyzing data?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JULY 15, 2011

Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 10, 2011

LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Summarize your content and ask a question. That’s the reason Vico Software expects its sales reps to become active in construction-related groups in each of their territories.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 25, 2012

Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. For example, Intrepid Travel invites visitors to play a trivia game and share results with friends.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

NOVEMBER 8, 2010

You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. You can highlight and annotate pages and choose to have those comments to appear only to you or to everyone who has the Diigo plug-in (see below). I have dlvr.it

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. Here’s one: I like IBM’s customer videos a lot ( example ).

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

APRIL 13, 2011

Many services let you customize the short code to something that’s easy to remember, like your event name or hashtag (for example, bit.ly/AcmeForum Make it easy: Create suggested messages for them to use in each medium (For example, “Come see the latest in Acme widgets. Here’s an example. AcmeForum ). Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” Example: “This actor, Audrey’s husband from 1954 to 1968, directed her as Rima the bird girl in ‘Green Mansions.’”

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. Basically, stop throwing content against the wall and start making it more meaningful. Geoff Livingston’s comments on creating trusted content are particularly good. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. For example, Digital Influence Group’s Brian Babineau described how a telecommunications client had made its plans to build new cell towers more real by publishing details on a map. Think before you send. That was easy.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 22, 2016

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C. For example, how about taking audience questions during the webinar rather than at the end? Content Rules isn’t a book for corporate strategists or CEOs.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. In “Stop Sharing Without Consumption,” he scolds Guy Kawasaki by name for openly advocating the practice of sharing headlines without actually reading the content.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Another example is that we have changed the way we consume media because of the iPhone and iPad, and this has altered fundamentally the media industry. A third example is Watson in a health care context.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

JANUARY 4, 2012

When you scan the table of contents, however, you’ll see nary a mention of those social networks. That chapter also features an eight-step process for analyzing social media content that keys in on core issues like understanding how the message was received, how it was interpreted and who did the interpreting.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Levy : I can give you an example of one of our graduates who is now running a business making high-end stationery. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate.

Enterprise Management 50

Enterprise Management Training Work Management Education 50