Anything Goes Marketing

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Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This sold out event brought together some of smartest marketers from all over the world. This made the event even more exciting as tweeters could listen to speakers, engage other tweeters, tweet their experiences, and see what others were tweeting about all at the same time! The result was better than Eloqua could ever have expected.

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Wake up and Send More Email

Anything Goes Marketing

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. If you’re at an event, have a cool employee get together or doing a live webinar, all you need to do to make your Twitter account come alive is a camera phone and a Twitpic account. Socializing Your Landing Pages.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. These templates can be copied and reused.

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Writing for the Reader: Preview Pane and Blog Feeds

Anything Goes Marketing

When you're trying to get people to sign up for an event or download a whitepaper, you need to ensure that you design for the " Preview Pane ". This has lead to adding a link to YouTube videos that I post and not just adding in the video. The same concept applies to email but it's a little different.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. Putting that same video on YouTube and other PUBLIC video sharing platforms is. USA Today , YouTube , blog marketing. I don't think so.

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