SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Marketo Report Types. Email Performance Report.

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Marketo Landing Pages Privacy Policies Click Rate 98

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. The more personalised and relevant the experience, the higher the conversion rate will be. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Formerly ToutApp, Sales Connect became a Marketo offering in 2018.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

AUGUST 24, 2020

But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. . We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look. .

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. To make matters worse, events face market competition just like any other business. Today’s tools offer event coordinators the firepower they’ve always wanted.

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Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. What Specific Content Has the User Interacted With?

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Invite People!

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Tactics ROI Planning B2B Thought Leadership 134

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science. And, voila!

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

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Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

InsightSquared

OCTOBER 11, 2019

This month, InsightSquared welcomed Sitters Without Borders into the office for a lunch-and-learn event. In this lunch and learn, Sitters Without Borders introduced the team to its vision and missions, as well as the various volunteering opportunities that are relevant to InsightSquared’s employees’ expertise. .

Work Management 176

Work Management Marketo Marketing Management Communities 176

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

SnapApp

MAY 4, 2017

Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . And boy did the events deliver! . We gave away 300 Mimosas in about 90 minutes at Marketo.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Tokens, snippets, and dynamic content were crowd favorites for their sheer workhorse utility. Here are the experts’ top Marketo features, in their own words.

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Features Marketo API Enterprise Management 98

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. Customer behaviors were changing as a result of events occurring globally, and we could help – something marketers must do to support business continuity. Tip 2: Respond to customer needs.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. So marketers have to deliver content that’s relevant, valuable and engaging. Were you at the Marketo Summit?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Engagio

SEPTEMBER 29, 2023

In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. It just makes sense.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! Marketers everywhere (like our customers PayScale , SilkRoad , Atmel , and others) are doing incredible things with their content and campaigns. Content loading. Come Say Hello!

Marketo 48

Marketo Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 19, 2015

Side note: Whoever selected the location for this event is a genius.). So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far. They approached LinkedIn and Marketo to solve that problem for them. Engagement Marketing In Action.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . MarketingProfs Ann Handley Chief Content Officer, MarketingProfs . Follow her Twitter for great tips and valuable content from all her social channels. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

MARCH 25, 2015

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Top Rank Marketing

AUGUST 14, 2023

I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on.

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B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. However, don’t underestimate the power and value of simply providing useful content. Exclusive Content. Segment and Set Rules. Don’t Sell.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

JULY 21, 2015

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. An example of a trigger email would be this: a prospect visits your events webpage and then, based on that activity, receives an email invitation to an event in their area.

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Conversion Rate Marketo Conversion Top of Funnel 48

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

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Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. But even with this immense amount of time and effort, virtual events are worth it.

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Marketing Insider Group

NOVEMBER 17, 2014

Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” And the top 50 content marketing brands list: Rank.

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