Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. What kind of content works best in these strange times and at what frequency? So the sock and apparel brand reduced the frequency of their messages.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. People that have been a part of the yearbook or newspaper in school are accustomed to creating relevancy out of mostly mundane content. Look for people that like current events, non-fiction, or dramas.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Hinge Marketing

DECEMBER 16, 2020

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Here are four reasons.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. Press Releases. City Information Articles.

SEO 105

SEO Lead Ranking Lead Scoring Press 105

DotDigital

OCTOBER 4, 2021

However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day. So how do you leverage the event to acquire new customers and drive sales? We all know relevancy and personalization drive customer loyalty. Segmentation and personalization .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They are each suited to different types of content , however. Email is ideal for sending longer content such as blogs and videos. When to Use SMS and Email Marketing?

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They are each suited to different types of content , however. Email is ideal for sending longer content such as blogs and videos. When to Use SMS and Email Marketing?

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

JANUARY 25, 2023

Remote team members can more easily contact other team members from their phones, sending you to relevant records to quickly solve a customer or internal issue, using the new internal “@” mention notifications in the HubSpot mobile app. Offline events data association is not supported.

Ad Frequency 101

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 101

ClearVoice

FEBRUARY 28, 2023

Wondering if your old content needs a little content pruning? If your brand has created content for a while, there’s a good chance some of it is already outdated. In this guide, we show you what content pruning is all about and why you need it. What is content pruning in SEO? Why is pruning old content important?

Content 52

Content Ad Frequency Case Studies Paid Search Agency 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

SEPTEMBER 10, 2020

The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. Nurture leads, which will likely involve delivering high-value content. Emails need to be timely, interesting, relevant, and valuable, regardless of their type, goal, and audience.

Email Marketing 320

Email Marketing Campaigns Planning Segmentation 320

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. By sending relevant content at the right time, businesses can capture the attention of their target audience and foster long-lasting relationships.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Marketing Insider Group

DECEMBER 29, 2020

Businesses are adapting quickly to remain relevant. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. Follow Google’s E-A-T criteria as you create your content. 54% want more video content moving forward.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. Increased sales: Personalization can help to increase sales by providing customers with relevant product recommendations and special offers.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. That’s because viewers bounce around to watch the latest hits, like Squid Game. Activating more ads programmatically.

Advertising Agencies 120

Advertising Agencies Advertising Channels Advertisements Advertising 120

Sprout Social

JULY 25, 2023

For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. How often do users visit my brand and how do they engage with my content? Migrate goals to GA4 and configure your conversion events in the following ways.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

BenchmarkONE

DECEMBER 30, 2020

Among B2B marketers, 40 percent say that email newsletters are critical to their success , and a whopping 79 percent find newsletters to be the most successful channel for distributing content. You can also play around with a couple of different frequencies and then compare outcomes to see what’s working. Click-through rate.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. During this lockdown, you may need to increase your posting frequency to get the attention of people. Trending niche-relevant hashtags along with branded ones are key to get more followers.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Start by creating more relevant lead magnets. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Vision6

NOVEMBER 2, 2023

This probably has something to do with people being home from work, relaxed, and having the headspace to interact with fun promotional content. When planning your campaigns, factor in things like seasonality, holidays, or even current events. Monitor your email frequency and avoid overwhelming your subscribers.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Stevens & Tate

AUGUST 24, 2023

It involves using subscriber data to create tailored email content that speaks directly to each recipient. The goal is to make the email more relevant and engaging for the recipient, increasing the likelihood that they will open it, read it, and take action. Why Personalize Your Emails? It drives engagement.

Personalization 86

Personalization Trigger Marketing Psychographics Open Rate 86

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return. You can use this knowledge to create ad campaigns and distribute content that aims to answer your prospect’s questions. Tailor your messaging based on content consumption. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. With sponsorships, advertisers can be a part of major content releases (i.e. titles”), seasonal moments and specific live events.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Television marketing 101

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Adobe Experience Cloud Blog

JUNE 19, 2020

Every marketer faces a similar dilemma with each program: reaching the most engaged and relevant audience and maximizing conversion without fatiguing the recipients and driving opt-outs. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. Maybe it's a sudden trend or global event that diverts your audience's attention.

Planning 98

Planning Content Work Management Marketing Management 98

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. Maybe it's a sudden trend or global event that diverts your audience's attention.

Planning 96

Planning Content Work Management Marketing Management 96

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Curated content. A great way to do this is to create sections for your newsletter and fill them out with relevant content each time. Drive event attendance. Step 2: Choose your email newsletter frequency. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Outgrow

AUGUST 11, 2021

How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events. An impending backlash against digital events? Live events vs pre-produced events. Jonathan Kazarian: Virtual events. Saksham Sharda: .

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

ClearVoice

APRIL 28, 2020

It’s an encouraging saying that gets thrown around a lot with content marketers. It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. From core content at the top of the hierarchy down to content elements, everything is connected.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. They can include: Contextual targeting free from IDs and based on customer interest, gauged from content consumed across web channels. Are you ready to go cookieless? And guess what marketers?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Litmus

JULY 14, 2023

Create a personalized experience for users People naturally pay attention to (and get more value from) relevant information. Automated email sequences continuously deliver content across all customer segments at just the right level —no prolonged silence or overflowing inboxes here.

Automation 69

Automation Demand Broadcasting Lead Nurturing 69