Smashmouth Marketing

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. Let's face it.

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Focus.com is Creating Knowledge and Content and Running First Class Webinars

Smashmouth Marketing

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

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TOPO Summit, Craig Rosenberg and Account Based Everything

Smashmouth Marketing

The sales and marketing industry is flooded with events, conferences, web events, you name it. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. New events are hard to pull off. You could make it your full time job just trying to attend every one of them.

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SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. damphoux: Cocktail party is at 4:30, so see you there. via @akslipper.

B to B 100
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Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

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Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100