Customer Experience Matrix

JUNE 2, 2016

A key feature of Usermind is it makes integration easy by reading the contents of the source systems automatically, so any custom data elements or objects are incorporated without user effort. Rules can be triggered by events or executed on schedule. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. They can include social sharing buttons, surveys, event links, contact data, or dynamic content selected by embedded if-then rules.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system then sends them personalized emails offering contents related to their behaviors.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 13, 2017

Of course, the system still has some standard events shared by all clients, such as orders and customer service calls. Users can build content with Monetate’s own tools or import content created in other systems. The content itself is dynamic so it can be personalized for each visitor.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 21, 2015

Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. No jousting there, either.)

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

OCTOBER 7, 2017

Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems. It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. That now strikes me as less of a barrier.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

FEBRUARY 19, 2018

Content performance analysis. This is very similar to campaign analysis except that audiences are defined as people who received a particular piece of content, which could be used across several campaigns. As a result, it’s fairly common or could be delivered by many systems even without the vendor creating special features to do it.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

DECEMBER 14, 2009

The campaign calendar lays out of scheduled events by all voices over time, and is color-coded to show whether a particular event has already been delivered, is ready to go, or still needs approved content. Users can drill into an event to add the content itself including bit.ly links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

OCTOBER 14, 2014

They can use any information in the system database: there is no distinction between events like email opens and attributes like customer address. A drag-and-drop email builder lets users create HTML messages including personalized contents drawn from the system database. Selections define who will see the message.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 5, 2011

and specify how to treat each group after common events such as placing an order. They then define the flow of events within each scenario, with the possible responses for each event for each customer state. On the other hand, you still have to create the actual content, which is probably the biggest expense of all.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2013

In any event, I did manage to spend most of the conference in my own comfort zone of analyzing Infusionsoft’s business. The primary sources of new customers are still offline: referrals, partners, events, and direct mail. It’s a tall order, but there’s some serious missionary zeal at every level, so they might just succeed.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

JUNE 3, 2017

Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. Rules can draw on machine learning models that predict content affinity, churn, lifetime value, near-time purchase, and engagement. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

APRIL 25, 2013

Causata is particularly strong in the data management department, accepting both batch and real-time data feeds and storing data as different types of events (email sent, Web site visit, call center interaction, etc.), Prebuilt QlikView reports show the predictive power of different variables for user-specified events.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 2, 2018

To be clear, data can still be encrypted, so blockchain contents can be kept private if the owners wish. Content rights. It could also streamline other parts of the process, such as recognizing content as it’s used, identifying the user, and connecting the user to the owner. That’s cool in its own nerdy little way, I guess.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 4, 2011

Provides multi-step, event-triggered campaigns, content creation, asset management, and multi-media output including Web-to-print. Sister company offers printing, direct mail and physical fulfillment. Cleveland-based with mostly local clients. BFC – a hosted system tailored for central control over local marketers, such as franchisees.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

APRIL 15, 2015

The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

NOVEMBER 21, 2014

In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions. Web pages can be personalized by displaying contents selected by the recommendation engine.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. Each scoring rule can incorporate Web activity, campaign events, form responses and static data.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. The system supports event-triggered and multi-step campaigns, although Balihoo has found that most local marketers balk at entering the response details needed to maintain them. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

AUGUST 20, 2012

They include managing events such as trade shows, integrating with external Web sites, and support for fax and direct mail. Less predictably, there’s little change in reporting, CRM integration, database design, features targeted at ease of use, content creation, and pricing models. New channels. Stay tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. So it only makes sense to sell marketing automation to companies without adequate processes, content, and other resources if those companies understand they’ll need to add those resources later.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2014

But, as BlueConic’s experience reminds us, practical marketing tasks like content creation, program flows, and result analysis are organized around groups of similar customers. When I think of tailoring interactions to individuals, I think of working with each individual’s data directly. Segments don’t enter into it. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

MAY 3, 2013

Provenir can monitor source systems for selected events and issue queries to assemble data as needed. The system has been connected with email, Web content management, call centers, campaign management, text messaging, and other execution platforms. Such simulation is one mark of a mature decision system.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

NOVEMBER 5, 2015

It organizes the information into customer profiles that can include both static attributes and events such as transactions. Iterative includes content creation tools for its messaging channels – again, that's email, SMS, and push. The system even provides its own Javascript tag to post directly from Web pages and emails.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 28, 2008

Key functions include shared marketing contents, templates, version control, campaign calendars, asset usage reports, and fine-grained security. Event management: execute marketing events such as Webinars. Key functions including lead scoring, surveys, data enhancement, lead assignment, and CRM integration.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. . - Techrigy lets marketers and service departments monitor, analyze and respond to comments in social media.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 14, 2011

After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. But an early exit rule is harder to find. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

For example, let's say that events like breakfast seminars are critical to your marketing program. 0 events: quantity limits, wait lists, reminders (specialized campaigns to manage online and real-world events) Tailoring Messages to Individuals 0 0 1 0 0 0.5 Content Management 0.5 0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) At that time, social networks were lumped into content, which had a 34% share. At that time, social networks were lumped into content, which had a 34% share. asl the dominant uses. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 29, 2007

The enpocket Web site also says they now offer a content and community management module (not sure why those are lumped together) that is not mentioned in the white paper. Waterfall Mobile promises interactive features (voting, polling, on-demand content delivery, etc.) I don’t know what, if anything, is truly unique about enpocket.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

JANUARY 3, 2007

An advanced model might also incorporate the contents of marketing messages and the behavior of different customer segments. Of course, marketing mix modeling only looks at a subset of all customer-related events; the operational experiences that are central concern of customer experience management are excluded.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120