Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

SnapApp

MAY 16, 2016

Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. The event, which continues to grow year over year, has finally crossed over the 5000 mark – even after its move to Las Vegas. Content loading.

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Marketo Advertising Agencies Impressions Event Marketing 48

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation. And, voila! Minimizing Opt-Outs.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. MARKETO FUN RUN/WALK. CONTENT MARKETING with ANN HANDLEY.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Martech

AUGUST 9, 2023

She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Call for Papers and Content Management. In the event planning process, some of the issues that pose common challenges involve prioritizing planning activities, managing schedules, and creating teams. ActiveCampaign.

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Marketing Automation Services Marketing Management Planning Process 344

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Tickets for next year’s event.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics. Click here to register for free.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Contents 1. Why Event Video?

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Hubspot

DECEMBER 18, 2019

This is why video email marketing is such an effective strategy. With a simple embed and subject line, you can build stronger relationships with customers, generate leads, and strengthen the content behind your brand. What is video email marketing? Video email marketing is simply including videos in email marketing.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.

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Paid Content Promotion Banner Ads B2B Thought Leadership 48

Heinz Marketing

APRIL 24, 2020

You likely have website content you’ll need lead sources for, in which case you may not have an associated date. Say you had a whitepaper called “How to get the most from Event Marketing”. Lead Source Details: [Format abbreviation] – [Description], when filled out, becomes “WP – How to get the Most from Event Marketing”.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 97

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics. Click here to register for free.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

APRIL 12, 2017

Tip: Come up with 3-5 topics that you think would be of interest to your customers and ASK them— send out a quick survey like the one below to ensure you have the right pulse on their interests so your event(s) can be a hit! . Gather and review feedback from your attendees to continually improve your content and event structure.

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Service Thought Leadership Burn Rate Marketo 128

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

SnapApp

APRIL 3, 2014

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! Content loading. Join Us At The Marketo Summit! Pretty impressive, if you ask me.

Planning 48

Planning Marketo Eloqua Landing Pages 48

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. When: Thursday, 9:30AM.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SpotMe Blog

JULY 27, 2021

“I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

DemandBase

JANUARY 7, 2020

ABM Unleashed Virtual Experience: For any of our target accounts who may have experience Dreamforce FOMO, we carefully curated a content rich virtual experience.It was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. And then we’re getting right back to it.

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DemandBase Account Based Marketing Planning Advertising Agencies 88

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

How about the official Acxiom/Ad Week networking event ? 2) Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content. This one should be essential for B2B and consumer marketers alike. 3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? 5) Major celebs.

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Cross Channel Marketing Conference – August 16 th -19 th – Lake Tahoe, CA. Content Marketing World – September 8-11 – Cleveland, OH. Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. Now that we have covered the fundamentals, here are important capabilities you should look for in an event platform include: Ability to integrate with your other systems, like Salesforce, Marketo, or Cvent.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

In this blog, I’ll cover three ways that automation can help move the needle and grow your events to their fullest potential. . Social media ads , marketing campaigns, and content management all required multiple team members to track, log, and execute. The bigger an event becomes, the more budget web development demands.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). We wanted to give our audience the content they needed.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. Digital Marketing Exposition and Conference (September 10-11) – Cologne, Germany. NZ Marketing Summit (September 25) – Auckland, NZ. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Integrated Marketing Week (June 3-4) – New York, NY. Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013?

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. You don’t need to work in digital marketing long before you start hearing about Neil Patel. A Sales Guy.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Marketo: Winning, IPO’ing and Going UpMarket.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Questions about the event? The Marketers First Virtual Event – Are You Ready?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 15, 2015

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms. He shared this powerful quote that made an impact on the Marketing Nation: It’s Complicated. Engagement Marketing Event Marketing b2b Consumer'

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Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48