SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. How do you plan for a year’s worth of content? This topic would fall under the blog’s theme of content marketing.).

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Personalization will play a pivotal role in standing out amid vast content. Must Read: Win B2B Event Marketing With Intent Data 3.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. Increasing ROI?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Brandpoint

OCTOBER 28, 2019

Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Customer needs continue to drive content strategy. Go above and beyond with your content.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. Location data is powerful, and you can use it to enhance your marketing strategies. Event Marketing.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

KoMarketing Associates

APRIL 24, 2014

SEO can certainly be augmented through and augment email marketing campaigns. Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Only B2B

SEPTEMBER 6, 2023

Intent data is an intricate record of their online actions, encompassing a diverse array of activities, from the keywords they search for to the content they voraciously consume. Armed with this knowledge, your content creation team can craft materials that not only capture attention but also provide genuine value.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Brand Monitoring. Talkwalker Alerts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Brand Monitoring. Talkwalker Alerts.

Link Building 120

Link Building Tactics Ad Building B2B 120

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? So press on.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Launch Marketing

FEBRUARY 14, 2024

Search Engine Optimization (SEO) is an often-overlooked digital marketing strategy for product launches. What keywords do we want to use to optimize new landing pages and content for the product launch? Events or Conferences remain a solid traditional marketing tactic. How can we increase our search visibility?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Features can include: Live or on-demand content. Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Delivra

JANUARY 15, 2021

Use content marketing to educate customers. Content marketing is a key B2B marketing best practice both to improve your company’s SEO and to educate customers. Creating content about how to solve that problem builds trust in your product and company. Attend events. But it’s a classic for a reason.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Oktopost

APRIL 6, 2023

Thought leadership is all about content publishing – supplying readers, and the internet at large, with a rich and comprehensive supply of content that signals your authority within your industry, and generally makes the internet a better place. Write content in advance, and cultivate a rich store of it on employee boards.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Content Targeting. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. PPC Is Measurable & Trackable.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Content Targeting. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. PPC Is Measurable & Trackable.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. Embracing new ecommerce opportunities.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Rev

JANUARY 11, 2023

But what exactly is inbound marketing? Inbound marketing is about creating valuable content and experiences tailored to your ideal customer. This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Content Targeting. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. PPC Is Measurable & Trackable.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Directive Agency

MARCH 25, 2020

Impactful SEO strategies are built around becoming visible for the right keyword, at each level, to maximize the amount of awareness your business generates over time. For these various levels, different kinds of content and link building strategies can be useful. …and more. million users per month, and 2.1 Shopify can gain $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Hubspot

MAY 14, 2019

Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Acquisition Marketing. Buzz Marketing. Campus Marketing. Content Marketing. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely.

Paid Search Agency 317

Paid Search Agency Advertising Agencies Content Marketing CMS Development 317

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. SEOmator says 48% of B2B marketers use eBooks in their content marketing efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SnapApp

DECEMBER 20, 2018

74 percent of customers feel frustrated if a brand’s website content isn’t personalized. 62 percent of customers want content that speaks to their unique needs and pain points. If customers expect that much personalization, B2B marketers need to get on board…and fast. Create Voice-Optimized Content.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85