Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has also learned about the “1:9:90″ rule: the vast majority of its content is generated by about 1% of its members, with another 9% kicking in occasional additions.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s an impressive result, but it isn’t a return. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

Provide a suggested tag for attendees to use when posting photos or videos from the event. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog.

Social Media 50

Social Media Promotion Media Landing Pages 50