ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. Now, though, there’s just so much content being produced. Things change!

Ethics 69

Ethics Work Management Ideal Customer Profiles Custom Publishing 69

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. who start writing them in high school.” The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content.

Marketing AI 104

Marketing AI Rules Copyright Generation 104

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Marketing Insider Group

APRIL 8, 2024

CustomGPT adjusts to your business’s language, tone, and objectives, making it versatile for various tasks like content creation or customer support. The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Scoop.it

AUGUST 2, 2022

Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. Let’s take a look at some of the top rules for planning and writing content on your website. How has this changed?

Rules 64

Rules Planning Content Correlation 64

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 169

Marketing AI Traffic Ethics User-Generated Content 169

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI. You’re unlikely to get useful content out of AI without having a clear purpose in mind.

Marketing AI 90

Marketing AI Practices Tools Copyright 90

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele? Yet we do more than produce lawyerly writing.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? We’re here to help. “Marketing School” is the answer.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. So, when do machine learning and AI content creation cross the boundary of plagiarism? Was this written by a human or a robot?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Animalz blog

APRIL 18, 2023

Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. When faced with a technology that could reduce the marginal cost of content creation to almost zero (a webspammer’s dream), Google made the decision to deter its use.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

ClearVoice

SEPTEMBER 1, 2021

Content marketing is not the same as sales. Every content marketing writer and content creator relies on the skills of persuasion to successfully attract and keep an audience. Given all that new, fierce competition, why does any potential customer select one brand’s content over another? Conversion Theory.

Content Marketing 52

Content Marketing Peer-to-peer Content Transparency 52

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. HubSpot, for example, has an integrated AI assistant to help create and polish content. Chances are that your team members are already using these tools to create and edit content.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

BenchmarkONE

NOVEMBER 6, 2019

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The simplest way to do this is by setting up a Google Alert or using tools like BuzzSumo , Mention or Ahrefs Content Explorer so that you’ll get a notification any time your business is mentioned.

Ethics 63

Ethics Lead Scoring Lead Ranking High Quality Lead 63

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Martech

MAY 26, 2023

In my opinion, it’s always okay — when used ethically. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. These insights enable you to create highly targeted and relevant content that resonates with your audience.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? AI content generators invent facts.

Marketing AI 94

Marketing AI Generation Content Ethics 94

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? How to Write Product Descriptions That Converts? In this guide, we’ll explore the art of writing persuasive and engaging product descriptions that connect with your target audience. What Makes The Product Description Within A Shopify Store So Crucial?

Product 52

Product Tips eCommerce Cross-Selling 52

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

sagefrog

MARCH 13, 2024

Considering all the boxes that need to be checked, it can be challenging to write a privacy policy for a website that addresses all concerns and establishes your business as one your clients or customers can trust. Transparency & Clarity Clarity and transparency are both essential to a sound and ethical B2B privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Nearly three-quarters of marketers now use AI to generate original content. Generative AI As we touched on already, generative AI can create new content on its own—and it’s not just text, either.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Scoop.it

FEBRUARY 9, 2023

In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation. Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Of those who use AI tools, 82% use it to write code.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Martech

FEBRUARY 8, 2023

I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation. But I feel interested when considering it as a research and content curation tool. Another ethical concern is the potential for AI-generated content to displace human workers.

Marketing AI 103

Marketing AI Advertising Agencies Ethics Copywriting 103