Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. Marketo. . eMarketer. . Capterra. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100

Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Content is what drives the lead nurturing engine. Instead I’ll point you to two excellent resources that I’ve found. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Onalytica B2B

JANUARY 18, 2017

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. And 2017 is the year we’ll see artificial intelligence and machine learning start to affect the content we see, and the decisions we make, as marketers.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Use content to build relationships.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

The mere mention of chatbots tends to elicit strong opinions both for relevance and usefulness in adoption in social customer service , as well as, distaste for the lack of authenticity bots provide. It’s important when building out a social strategy to ensure you have dedicated resources to handle social support inquiries.

Service 134

Service Ideal Customer Profiles Thought Leadership Emarketing 134

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Get Content. Outputs, Outtakes, Outcomes.Oh

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40