ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. However, Facebook’s user base in the region is projected to decrease, with just 8.7% of global users in 2023 according to eMarketer. Similarly, a ban on Facebook in Russia resulted in a significant decline in usage.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. Everyone else combined for a 3 percent loss.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

AUGUST 31, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. The ephemeral messaging app will share original content from U.S. More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 So optimizing your site content for voice search is something you need to think about, and the sooner the better. Prioritize Video Content. Consider these stats: Twitter claims that 82% of its users view video content on the app. That way, you’ll know when to switch things up. Over to You.

Practices 294

Practices Tips Business Emarketing 294

Webbiquity

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. eMarketer ). MarketingSherpa ). WordStream ). 89% of U.S.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. YouTube ).

Stats 98

Stats Video Marketing Planning Emarketing 98

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. This way, you’ll have a clear vision for your strategy and won’t be left creating content on the fly. .

Paid Content 157

Paid Content Social Media Tips Media 157

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. B2C content marketing studies and research: Email remains the most effective channel for marketers. B2B content marketing studies and research: B2B content consumption grows again. Click To Tweet. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! Very different than in France.

Social Media 53

Social Media Emarketing Forrester Media 53

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. The compounding returns on content is massive.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Contently

AUGUST 3, 2016

Facebook is for the opinionated person who overshares details about private life. But as a content network, it’s a missed opportunity. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Facebook dominates, with close to 75 percent.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. How many people have started exploring Instagram or browsing Facebook for the very first time, even since you started reading this article? percent).

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Contently

APRIL 19, 2017

To no one’s surprise, Facebook drove the majority of that growth. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. It’s clear that ad professionals aren’t expecting Facebook’s grip to loosen any time soon.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Marketing Insider Group

AUGUST 24, 2016

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. And according to eMarketer, Snapchat is expected […]. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.

Tips 100

Tips Emarketing Twitter Social Media 100

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 With so many users, there is an overflowing amount of content that is being distributed. In addition to creating new content, it’s also important to curate content. All crucial elements in improving your brand awareness and content strategy.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

ClearVoice

OCTOBER 17, 2018

Luckily for you, keeping you up to date on the latest tools and news is what we are all about in our weekly Content Radar. We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Hubspot

JANUARY 27, 2020

eMarketer ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. eMarketer ). eMarketer ). The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 Vibrant Media ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Outbrain

OCTOBER 3, 2019

By joining forces, we’ll be able to create a more robust competitor to Facebook and Google, giving advertisers a more meaningful choice,” said Adam Singolda, Founder & CEO of Taboola. According to eMarketer, almost 70% of total U.S. About Taboola. Taboola helps people discover what’s interesting and new. billion people each month.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Parse.ly

JANUARY 22, 2019

And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. said Mike Petroff, Director of Content Strategy at Harvard University. If the content is not hitting the right audience, it’s not successful.”. Delta Sky: Create and empower quality content.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. Be helpful: Share content that is helpful and informative. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143