Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. It helps for marketers to put themselves in the consumer’s shoes when creating content. In order to reverse that trend, content needs to be relevant. will reach $129.34

Emarketing 127

Emarketing Ads Brand Identity Branding 127

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. According to eMarketer , “Creative execution is the No.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Sword and the Script | B2B

AUGUST 29, 2023

eMarketer summarized the findings in this chart: 2. Here’s how the answers stacked up when asked which B2B marketing channels drove the most revenue: 60% said social media; 49% said content marketing ; and 45% said email. eMarketer says it’s because social media is getting younger. Consider the following: 1.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

illumin

FEBRUARY 22, 2024

This is notably different from Netflix’s approach to including ads in its content, in which it launched a new subscription model at a lower price. In contrast, Amazon Prime has instead decided to transition all its customers to an ad-supported model and offer a higher-priced package for those wishing to skip out on the commercials.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Marketing Insider Group

MARCH 14, 2017

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. In 2015, the average was 5 […].

Stats 224

Stats Video Marketing Emarketing Impressions 224

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Some forms of digital marketing and content, such as video, are seeing more success than other tactics. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Biznology

MAY 25, 2021

June 8-10, virtual, Content Tech. How content marketing is enabled by technology. A production of the Content Marketing Institute. September 28 to October 1, hybrid, Cleveland, Content Marketing World. B2B content marketing strategies. June 15-16, virtual, B2B Online Connect. Produced by Uberflip.

Conference 104

Conference B2B Marketing Planning Peer-to-peer 104

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In fact, a study by eMarketer predicted that 122.7 Why is this the case? Consider utilizing FAQs.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together.

Marketing Report 98

Marketing Report Studies Advertising Agencies Research 98

Porch Group Media

JUNE 9, 2022

– Adobe 87% of marketers use email marketing to distribute their content. Content Marketing Institute. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. – eMarketer. Email Segmentation and Personalization Statistics.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Webbiquity

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. eMarketer ). MarketingSherpa ). WordStream ). Social media is big with marketers, but a struggle for sales.

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 So optimizing your site content for voice search is something you need to think about, and the sooner the better. Prioritize Video Content. Consider these stats: Twitter claims that 82% of its users view video content on the app. That way, you’ll know when to switch things up. Over to You.

Practices 298

Practices Tips Business Emarketing 298

ViewPoint

APRIL 25, 2011

What they choose to do next in response to your content and communications is a critical pivot point. After all, the subject is top of mind enough to cause them to pay for content with information. In fact, many marketers are turning to 3 rd party content and considering content curation. Sharing great content.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends. Source: State of Digital ).

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV.

Advertising Agencies 128

Advertising Agencies Emarketing Validation Touchpoints 128

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Since then, they have had to increase their estimates in subsequent reports.

Social Media 52

Social Media Allocation Emarketing Media 52

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech

NOVEMBER 28, 2023

Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Contently

DECEMBER 20, 2017

In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. In this webinar, you’ll learn: How to research your audience’s content preferences. Why native content requires a roster of diverse freelance talent.

Advertising Agencies 68

Advertising Agencies Emarketing Media Webinar Metrics 68

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. MarTech recently found that marketers find content creation really difficult. How do you utilize automaton to help your content and data actually improve the business? Steve and I aren’t so sure if that makes sense.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Crimson Marketing

JUNE 8, 2015

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. Distributing content at scale and creating quality content more quickly were also expected to be results of marketing automation. Only 11% of respondents said such martech wouldn’t improve content and native.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81