Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers. SEO Success

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 234

ROI Webinar Metrics Privacy Content 234

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Benchmark Email

OCTOBER 4, 2023

Content creators and influencers are reshaping the way we connect, consume, and communicate. But what happens when these modern-day visionaries aspire to cultivate a direct and lasting… The post No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists appeared first on Benchmark Email.

Social Media 52

Social Media Marketing Websites Media Advertising Benchmark 52

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. It’s not a sales pitch.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

ClearVoice

APRIL 9, 2024

What is Content Personalization? Content personalization is developing and delivering targeted content to specific groups within your wider audience, typically using demographic, behavioral, and socioeconomic data. You want to make your content feel like it’s about them.

Personalization 52

Personalization Top of Funnel Account Based Marketing Content 52

ClearVoice

FEBRUARY 26, 2024

Believe it or not, the average person spends around 7 hours per day consuming content. But here’s the kicker: ever since the pandemic turned the world upside down, content consumption has more than doubled. And it takes a whole village to satisfy that content craving, not just a lone writer at the keyboard. Solid research.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Launch Marketing

APRIL 18, 2024

Content marketing serves as the driver to help set your brand apart. Below, we highlight content marketing strategies and tactics aimed to help boost cybersecurity lead generation, grow your business and more. It can be a challenge to grab their attention and keep them engaged, but effective content is a solid place to start.

Lead Generation 62

Lead Generation Marketing Strategy Marketing & Strategy Lead Scoring 62

Marketing Insider Group

AUGUST 7, 2023

They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Email usage has dropped by 25%. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. That’s exactly what conversational content is about.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. You want to make sure your content is reaching its intended audience. It’s not enough to hit “Publish.”

Distribution 52

Distribution Paid Content Content Planning 52

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Brandpoint

APRIL 9, 2024

Branded content and integrated marketing are perfect partners in the quest to reach, impact and engage consumers. Let’s take a deeper look at both branded content and integrated marketing, and delve into why they’re a marketing power couple. Integrated marketing is a content deployment strategy, if you will.

Brand Identity 62

Brand Identity Branding Advertising Agencies Paid Search Agency 62

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Brandpoint

OCTOBER 14, 2022

More/better/higher content engagement. It’s one of our favorite success metrics when it comes to content marketing. In this post, we’re going to look at content engagement and social media engagement , and six methods for measuring success. What is content engagement? However, engagement is a broad term.

Marketing Analytics Tools 154

Marketing Analytics Tools Content CMS Development Lead Scoring 154

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

Resources 134

Resources B2B Marketing Planning B2B 134

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Contently

MARCH 3, 2021

2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. What do they want from content marketing?

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Brandpoint

APRIL 17, 2024

We’ll explore two of these terms in depth: branded content and product placement. Branded content, by contrast, is expertly crafted storytelling that reinforces your brand identity and resonates deeply with your audience. How does it differ from branded content? Branded content What is branded content?

Product 62

Product Brand Identity Branding Content 62