Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

markempa

FEBRUARY 9, 2015

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. B2B tech sales are increasingly originating from digital channels, such as: Email. Microsites. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Customers are those who've advanced from email service providers (ESPs).

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why? million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. More targeted campaigns. ABM is the opposite of a sloppy direct mail campaign where anyone with a business address is sent a postcard.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. In fact, the glimpses have started becoming quite evident even now in ways several marketers have shaped the marketing & advertising campaigns for B2B businesses.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Email lists – of both customers and non-customers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The most common answer? “No.”.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. Marketers need to dedicate time and energy researching target accounts and reaching out to the right people with content tailored to their unique situation.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Without further ado, the winners: Cool Cat Campaigner. as the tip of the spear for their D+H Connections tradeshow campaign.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89