Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. And, voila!

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. If you have common elements across emails, tokens are a great way to not only reduce error but reduce time for editing.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Marketo : Part of Adobe’s suite of products, Marketo offers powerful marketing automation software for companies wanting to streamline and measure marketing engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

AUGUST 9, 2017

We are responsible for walking each prospective customer through their own personalized and relevant content journey, making sure that they get all their questions answered on the road to making a purchase. So how do you create hyper-relevant email marketing conversations through lead nurturing?

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. An engaged customer means they expect relevant communication from your business. Step 2: Create Engaging Content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JULY 21, 2015

Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Introducing Marketo Institute. Well, it’s email performance!

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

We also want to know about your own goals and objectives , so we can provide you with the m ost valuable resources possible. There are no two ways about it: your customers want personalized content from all your channels, including web and email. can help your model determine which content to serve.)

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. If you have common elements across emails, tokens are a great way to not only reduce error but reduce time for editing.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

Adobe Experience Cloud Blog

AUGUST 17, 2015

Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable. Each dot represents an email send from a customer.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? Marketo Engage. Without further ado….

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Collaborative filtering and content-based recommendation algorithms help make sense of large amounts of user and item data for personalized recommendations. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., articles vs videos).

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Not only is ABM success not measured by clicks, conversions, and leads, but the KPIs may vary according to campaign stage.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Only B2B

OCTOBER 11, 2023

Nurturing these SQLs is paramount, as it involves fostering relationships, delivering valuable content, and providing the necessary guidance to help them progress along the buyer’s journey. This emphasizes the pivotal role of tailoring content and messaging to cater to the unique preferences and needs of each lead.

Sales Qualified Leads 62

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Lead Scoring 62

Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. And demand generation campaigns are no exception. Properly targeted content is now a must-have, not a nice-to-have. Data is king.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Rules 134

Rules Email Marketing Tips Planning 134

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. We all have a love-hate relationship with email. Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. It’s because social media is the third-largest engagement channel just after email and website. Where did my leads originate from?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

OCTOBER 24, 2018

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. That’s a lot of time, money, and resources spent on database health. The Secret Is in Your Reply Emails. There’s no perfect process.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Scoop.it

JANUARY 28, 2021

Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Email deployment tools. Content curation tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Adobe Experience Cloud Blog

JUNE 12, 2019

New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement. More personalized campaigns. But this rise has left customers expecting more from brands, too. Increased marketing revenue.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. and analyzing campaign effectiveness. Email addresses from a variety of H-P domains and individuals’ personal email accounts further complicate clean data in the CRM. executing effective programs.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Email marketing tools. In fact, 79 percent of top-performing businesses leverage automated lead generation tools. Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Valasys

JULY 1, 2021

B2B marketing automation is not just about sending mass emails. The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). Running omnichannel campaigns that are consistent and personalized. With the help of marketing automation solutions, B2B marketers can send large email batches.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Throughout this season, you’ve probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not). Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. Conversion/Purchase.

Campaigns 110

Campaigns Thought Leadership Loyalty Marketing Automation Services 110

Only B2B

NOVEMBER 26, 2019

Here we bring you a brief content on what is database cleansing and why is it important. And then removing the inaccurate, unfinished, unreliable or non-relevant data and finally restoring, replacing, or removing the crude data. If your customer data includes inactive or wrong email addresses that will happen. Don’t believe it?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

Lake One

NOVEMBER 19, 2020

So if you’re starting a blog, for example, you need to create a content strategy. Having limited time and resources is often a challenge across the board. And to put a solid inbound marketing strategy into practice, you need those resources, as it can be pretty labor-intensive. Keyword being consistent. Persona Alignment.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68