Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 100

Deliverability CAN-SPAM Opt-out Opt-in 100

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Luckily, automating your email sequences will help you get those extra clicks.

Promotion 315

Promotion Email Marketing Urgency Marketing Paid Search Agency 315

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Vision6

NOVEMBER 2, 2023

That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. Let’s not waste anymore time and dive right into the art and science of email timing. Best time to send marketing email Finding the best time to send marketing emails is dependent on a couple of things.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What Is Email Automation? Get a Demo What Are The Benefits Of Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? But, what is at about email that makes this achievable?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Fast Email List Growth B). Your Email.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Litmus

MAY 11, 2021

We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. Didn’t get a chance to catch it live?

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

SmartBug Media

NOVEMBER 4, 2022

One of those strategies is email list management, or the management of contacts in your subscriber list. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. What Is Email List Management?

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). In my experience link building campaigns typically fail for one or more of the following reasons: Your links are from low quality sources (e.g.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? Preference center. Your mailing address .

Design 95

Design Practices Best Practices CAN-SPAM 95

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate? Email open rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. There’s a form field for the reader’s email address. Let’s get started!

Newsletter 83

Newsletter Examples Template Display 83

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. Does your business need an Email Newsletter? Hubspot has reported that there are 4 billion email users to date in 2022. An email newsletter should be an essential part of your digital marketing strategy.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

The Lead Agency

JULY 25, 2019

Are your B2B email marketing campaigns converting? That being said, email marketing has the potential to be an incredibly powerful tool. If you want to engage recipients and generate valuable outcomes, you’ll need to assess your current email marketing campaigns and identify where exactly they’re going wrong.

Email Marketing 72

Email Marketing B2B Marketing Campaigns Paid Search Agency 72

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 92

Email Marketing Marketing & Strategy Marketing Strategy Work Management 92

Optinmonster

MARCH 13, 2023

Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. For example, let’s say you’re using ConvertKit for your email marketing.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75