Remove email-campaign frequency
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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable. So, how are you quantifying content marketing? What Should You Expect from Content Marketing?

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. The great thing about marketing is that you can test out new approaches before you launch a campaign. Creating optimized, quality content consistently is the way to win with SEO. Commit to Content Marketing.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

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Social media KPIs and frequency: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Reach: Reach measures the number of unique users who see your social media content.