Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Elastic Email.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JANUARY 21, 2021

Frequency of visits. More than 50% of consumers report that they receive unnecessary marketing emails. They would prefer to engage with brands and vendors who provide personalized marketing messages, rather one-size-fits-all generalized email blasts. What Is A Social Media Marketing Campaign? Customer satisfaction.

Social Media 266

Social Media Social Marketing Campaigns Media 266

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Create content to address every stage of the buying process. Optimize Content for Multiple Stakeholders.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MAY 23, 2019

One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. AI has made email marketing more efficient in several different ways: Automated workflow : Many marketing automation platforms have used or are already using AI to optimize and execute processes.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s How can you make sure your emails avoid the spam filter and actually reach their intended recipients? What are the most effective techniques for building an opt-in email list? How can you minimize unsubscribes?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100