How Content Performance Informs Your Marketing Strategy
Marketing Interactions
MAY 21, 2018
As our ability to collect data grows, so do the different ways we can measure content performance. Email metrics are a great example. If you get a 40% open rate, do you consider your email a successful send? A well-crafted email is designed to do one thing: get the recipient to take you up on its call to action (CTA).
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