7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
Digital B2B Marketing
DECEMBER 8, 2011
Frequency Cap Retargeting ads often run with high frequency caps because the results are good and marketers try to “buy more.” Set your frequency cap at one to two impressions per day. Staying in contextually relevant areas limits the chance your audience feels your banner ads are following them around the web.
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