10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. It means they’ve got to use that first “viewing” wisely, offering immediate and easy ways to engage visitors further upfront: Email list. Stagnant Page Content. Test: Update frequency.
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