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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Buying email lists may seem tempting because you get so many names.

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Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. On Twitter+ or LinkedIn? Online Marketing

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email and social media play well together. Email Marketing Tips & Tactics. Email!”

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing. Content creation addresses the message and the best format to communicate that message: Blog post. Email.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.

B2B Email Marketing Tips That Work

Sales Intelligence View

Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. It takes a certain amount of finesse to find the right people and send them the right content at the right time. Here are some tips about how to create a B2B email marketing campaign that really works. Focus on creating valuable content. Sales 2.0

How Sales Can Use “Content Prospecting”

Marketing Action

Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. Use email to drive engagement. Leverage email marketing to its fullest through planning and coordination. It may be a combination of frequency, page visits, and specific pages that signals ready-to-buy behavior.

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. This shows you how effective your creatives and offers are for different types of campaigns.

4 Ways to Optimize Email for Your Buyers

Act-On

The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this? This means that more than two thirds of outgoing emails are landing in actively maintained inboxes. The beauty of email marketing is that you can customize the messages to fulfill those expectations.

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

presidential election teach us about email marketing and deliverability? If no such vote is passed, a new election must be held, probably a mere 17 working days later.” ( Full in-the-weeds details here.) I’m also a long-term email professional. election can teach us a few things about email marketing and deliverability, on both sides of the Atlantic. What does the coming U.S.

5 Reasons Customers Hate Your Marketing Emails

CMO Essentials

So you’ve implemented an email marketing campaign to aid your overall customer management strategy. Great job – email is one of the best tools to maintain and grow customer relationships. But how do you ensure your campaign doesn’t turn into a negative for your brand and drive customers to unsubscribe? The Intrusion Campaign. The One Size Fits All Campaign.

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Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? click in an email campaign? Dynamic Content Google search?

4 Factors That Drive Email Open Rates

It's All About Revenue

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. Advanced : Personalize email frequency to each individual recipient.

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable. Data and Analysis: Here, you’ll see email send size against unsubscribe rate. Email Myth #2.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

However, sharing content with your audience can attract and support customers. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. Like other social media platforms, your LinkedIn page lets you publish virtually every form of content: articles, photos, quotes, company news, videos and even SlideShare presentations.

Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

Cross-Promotion of Campaigns. For each new campaign or product promotion, it’s important to be on several different platforms to increase exposure. For instance, if a new product is solely  announced on the company’s blog, but not on Facebook or in an email campaign, it may confuse the customer. Reach Audience at Several Different Touchpoints. Final Thoughts.

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation Blog

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. What are some advantages and disadvantages of these areas of emphasis in email marketing? It all comes down to relevance. Even

Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) But that’s what happens when content is created reactively, rather than strategically. Random acts of content do not make the grade for customer-centric marketing. Note the frequency for each.

Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage

Modern B2B Marketing

Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. This location awareness is then tied to store or other location data to help serve up more relevant advertisements or engagement with consumers near a certain location. Exactly. Here, here!

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7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). Personalisation: Customise the email with the intended recipient’s name, job title, or other relevant data. Open rate.

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Focus on Accounts – Not Leads – for Better ROI

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You might have three people on your team who would communicate (directly or indirectly) with Whizzkers: the marketer who manages email campaigns, the marketer who manages social campaigns, and the sales rep who would have responsibility for closing the account.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.  Increases campaign ROI. What are your content and nurture KPIs to measure? Content Assets. Plan what information buyers are looking for, and give them answers via your quality content.  .

9 Effective Email Unsubscribe Pages

Hubspot

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they''re not actually interested in your content after all. Email Win-win?

What the New Gmail Inbox Means For Marketers

It's All About Revenue

The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. You can request an invitation by sending an email to inbox@google.com. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our marketing campaigns. Which tab would our campaigns be delivered to? These were all questions that we wrestled with as email marketers. Behavior of email can vary from person to person, depending on individual interactions. Email marketing

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfall: Generic, one-size-fits-all content. It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. But it can be easy to get distracted by the data, rather than focusing on the key performance indicators (KPIs) that indicate the health and success of your email campaigns. Delivery is foundational to the success of your email marketing campaigns.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. But it can be easy to get distracted by the data, rather than focusing on the key performance indicators (KPIs) that indicate the health and success of your email campaigns. Delivery is foundational to the success of your email marketing campaigns.

An Introduction to Retargeting: What Is It and How Does It Work?

Hinge Marketing

Users who have not visited your website, but are searching online using relevant keywords that you want to be found for. Is it through your email campaigns? Email retargeting: This option targets people from your email campaigns and the actions they took within an email. If they visit a content download page, offer the content download in an ad.

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Boost Your Demand Gen Mix with Account-Based Marketing

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You might have three people on your team who would communicate (directly or indirectly) with Whizzkers: the marketer who manages email campaigns, the marketer who manages social campaigns, and the sales rep who would have responsibility for closing the account.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. CarMax banner ad. An overlay ad.

Use an Email Preference Center to Keep Your Email Subscribers Happy

Marketing Action

Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Yet emails are also an incredibly powerful inbound marketing tool when done correctly. Here are just a few ideas that can help improve your email subscription rates — and send open and clickthrough rates sky-high as well. 1.

Publishers: Stop Sending Terrible Emails

Hubspot

Unfortunately, often times the more emails you send out, the more this number goes up. Send Fewer Emails: Focus on Database Consolidation. blogAll too often, publishers send a high-volume of email due to uncoordinated internal efforts. It doesn’t matter if one email is for subscription renewal, one is for an event invitation and one is a newsletter. Media

Nail Your Holiday Email Sending Practices NOW

Marketing Action

We are heading for the busiest time of the year, and whether you scale your email marketing up during the holidays or not, the fact is that the email environment will be more competitive and youll have to fight harder for inbox real estate. Best practices for holiday email sending. Before I get started  have you already started receiving holiday prep emails?

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. What’s the best day and time to send emails?

9 Ways to Dramatically Reduce Email Unsubscribe Rates

Hubspot

Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it's time to press 'pause.'. Sure, a certain amount of self-scrubbing is good for every email list , but you can't help but wonder if there's something you could have done differently to save some of those subscribers.

Drip Marketing 101: Benefits and Best Practices

Marketing Action

Are your sales and marketing departments slogging through a day-to-day email grind? Drip marketing makes it possible to send relevant emails, seal the leaks in your sales pipeline, and free up time for other important tasks. Drip marketing campaigns are all about automating the sales cycle. Types of Drip Campaigns. Sample Top-of-Mind Drip Campaign.