Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it's time to press 'pause.'. Sure, a certain amount of self-scrubbing is good for every email list , but you can't help but wonder if there's something you could have done differently to save some of those subscribers. Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience. Ways to Reduce Email Unsubscribes. Map your content. MORE >>

Some metrics may seem too transient, being only relevant to a particular campaign. First, a high level view of your email campaign history is key; how many campaigns have been sent and how many recipients were communicated with. Another key view of your outbound communications would show your email frequency – how many times you are communicating to each person in your database – to indicate if you are having any over or under-communication challenges. Some metrics may seem too tactical, not strategic enough to the business. MORE >>

Adapt your strategy to create more content about the topics your marketing personas care about, and less about the topics that don't resonate. If that's the case, you should create more content about healthy unicorn diets! But if you want to take it to the next level and start refining your strategy, the SEO analytics you've built up to this point can play a very important role in deciding which keywords to target in your link-building and content creation efforts. You can also use this data to identify holes in your content creation strategy. Use Your Analytics To. MORE >>

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? 1) Geography. MORE >>

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered! 1) Should an email come from a person or a business for a better open rate? This is an excellent question because it's the subject of ongoing debate amongst email marketing -- and that's because there's not one right answer that works for everyone. This is going to depend on what type of email you're sending. MORE >>