email-campaign Content Related Topics 
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
APRIL 15, 2010
Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Which content is available for nurturing? What frequency of emails and duration of campaign do you prefer? Don’t expect to close 10 deals after the first email: nurturing takes time to deliver results.
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LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. You need to tailor your drip campaigns to different audiences. via progressive profiling), so they could run more targeted campaigns. Therefore, they started a nurturing campaign 3 weeks after the last contact by a sales rep. Database Segmentation.
LeadSloth
JANUARY 14, 2010
7 Simple Steps to Get Started with Content Marketing. Tips for Creating Better Lead Nurturing Content. Drip Email Campaigns 101. 5 Do’s for Drip Campaigns. 5 Don’ts for Drip Campaigns. Tags: Demand Generation Email Marketing sales 2.0 Lead Nurturing and Lead Scoring. Lead Scoring.
LeadSloth
MARCH 15, 2009
Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics.
LeadSloth
AUGUST 24, 2009
It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. No Interesting Content.
LeadSloth
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns.
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