Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. First, it lets you do lead capture using high value video content. The general reaction was “Whoa!

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

SnapApp

NOVEMBER 13, 2015

Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Content loading. A button directed the contact to continue to finish the lead gen process in Eloqua. 1,564 YouTube Views.

Eloqua 48

Eloqua Lead Ranking Lead Gen Generation 48

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

SnapApp

MARCH 4, 2015

We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. EMC , Unitrends , Lattice Engines , and Penton all won for driving remarkable engagement through their content. More info on the winners can be found in this Killer Content Awards Slideshare.

Eloqua 48

Eloqua Lead Ranking Lead Scoring Sales Qualified Leads 48

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. And last but not least, B2B social media marketing is now, more than ever, centered around video and interactive content. Here is one example of B2B marketers who rock video content. One example?

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? – YouTube. – Facebook Live.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The third step, which Lytics hasn’t yet taken, is to select the content itself. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. Website Content Keywords. Passing the Eloqua B2B Masters Exam: A How-To Guide July 17, 2018 It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Ranking 50

Lead Ranking Lead Scoring Video Marketing Marketing Automation Services 50

Heinz Marketing

OCTOBER 4, 2021

If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. They’ve got some amazing speakers, great content. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 104

Top of Funnel Account Based Marketing Communities Cross-Selling 104

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool.

Copywriting 48

Copywriting Eloqua Youtube Work Management 48

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 12, 2017

. “Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. By connecting your content to a clear CTA, you can be sure you’re being especially strategic in your video marketing efforts.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua Blogger 100

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JULY 10, 2013

Video has come a long way since short clips started making their way online, shared only to those with modems fast enough to download such rich content. Vidyard gives you several different ways to generate leads through your video content. Here’s some easy ways to get more out of your video! Why not just use a form?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50