Convince & Convert

AUGUST 27, 2015

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon understands that quality content is essential to creating awareness and build Engagio as a player in the account-based industry. In This Episode.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business. Guest Blogging.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

AUGUST 23, 2016

Know What Content Resonates. SAP is writing a story on social to build emotional connections and positive associations with the brand. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Zoominfo

MAY 9, 2022

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. The biggest hurdle that people face is content,” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem.

Webcast 100

Webcast Work Management Marketing Management Content 100

Marketing Insider Group

JULY 28, 2015

As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Ann Handley.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5: 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. .&#

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Authenticity?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Litmus

JUNE 4, 2021

Choose a template to edit with your content. The code editor on the left is where you write HTML and CSS for an email. Snippets are great for things like buttons, content sections, and even CSS styles. The Image option allows you to upload image content to include in your email. Import HTML from a cloud sharing solution.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. Headlines templates: As a content manager, I write a lot. What Downtime Isn’t.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SnapApp

OCTOBER 28, 2016

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How to Defeat Your Most Dangerous Writing Habit. How to Defeat Your Most Dangerous Writing Habit. Content loading. Eddie Shleyner, Hubspot.

Eloqua 48

Eloqua Banners Training Creativity 48

Televerde

NOVEMBER 12, 2019

However, much like bots writing content, marketing technology hasn’t gotten to the point of replacing humans… yet. The design and content of your individual campaigns need to attract your buyers, get them thinking, and nurture them to the goal of the campaign. This doesn’t happen without using that gray matter between your ears.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, not all content within a topic has predictive value. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SWZD

SEPTEMBER 11, 2019

Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized. She said she saw many similarities between demand generation and her previous experience in PR, in that content marketing is also about telling your company’s story in a way that is compelling.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. That’s it.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Emails and Web pages can dynamically select content blocks based on rules that read the attributes of each recipient.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Vidyard

JANUARY 22, 2015

Here are the people you need to start producing some remarkable video content, from concept to promotion: 1. Does he or she produce the kind of content you are looking to build for your organization? This person decides what the goal of your videos will be, and will ultimately shape the content of every video produced.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

KEO Marketing

NOVEMBER 18, 2015

People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content. By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. The reason?

Public Relations 48

Public Relations Social Media Media PR 48