Content, Eloqua and WOM - B2B Marketing Zone

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Aside from keeping customers satisfied, WOM is generally out of your hands. Authenticity?

Brand Identity

Brand Identity Branding WOMM WOM

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

B2B Marketing Zone

Are You Harnessing The Power of Brand Advocates?

B2B Content Marketing; A Masterclass in Content Amplification

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