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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Tailoring your content to a specific vertical for example. “The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. Other blogs that may interest you.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10. Don’t spam!

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.