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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Does it fit your content objectives and company branding? Infographics.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

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SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Content loading. is perfect top-of-funnel content.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.