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How to Diversify Your Content Strategy for Maximum Success

Convince & Convert

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Working with sales reps for better use of enablement content.

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Hubspot Alternatives

TrustRadius Marketing

It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. BtoB Research Defining the Modern Marketer.

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Tailoring your content to a specific vertical for example. A lot of wasted time is spent trying to get our heads around the idea of personalisation, as if it’s something new. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Other blogs that may interest you.

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company. The outcome? The entire sales team were thereafter quickly trained to use social selling.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. You must establish yourself as a thought leader in your vertical. For that, you need qualified business leads that come from a robust lead generation program.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.