The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Make sure to validate with sales and other relevant departments. Step 3: Content Marketing Audit.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. First, not all content within a topic has predictive value.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

DealSignal

SEPTEMBER 5, 2023

DealSignal updates company and contact details right when sales and marketing professionals require refreshed and validated information. This ensures every data element is 100% validated. Helping you make an informed decision for your sales and marketing efforts. Enhancing sales efficiency, effectiveness, and outcomes.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

TrustRadius Marketing

NOVEMBER 14, 2019

Forms: Survey forms, validation, and scoring are viable based on answers. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

The ROI Guy

MARCH 6, 2017

The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement? I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 55

Work Management Eloqua Marketing Management Training 55

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Leadspace

JULY 18, 2023

Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? It’s important to identify the individuals within the buying committee by persona, then validate that they meet the high-value lead qualification.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

KoMarketing Associates

JUNE 26, 2014

Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance. What are the objectives of their content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

SmartBug Media

MARCH 10, 2020

Engage those accounts with relevant content and outreach. Accuracy varies, even on the best of these platforms, so validation by your sales team is important. CMS and Content. You'll need tools to create content for your website, social media, and sales enablement strategy and tactics. 61 ABM Technologies. Optimizely.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

DealSignal

MAY 31, 2023

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. Can marketing help you find the right content?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

DealSignal

JANUARY 19, 2021

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. How to deal with the demand for content.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

JANUARY 25, 2021

There’s a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline. They bring so much validation to what you’re doing when you’ve got BDRs and sales reps hounding these prospects every single day. What about partner marketing is so exciting?

Sales Management 84

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 84

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! One content type will rise to the next round and one will fall. Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. Informative video had just beat out the content wild card in a tightly contested matchup and was going into the semi-final battle with a full head of steam.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! One content type will rise to the next round and one will fall. Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Share content that your prospect has liked or shared online. Everyone knows they should be creating content. Because their competitors are putting out content. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48