Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. When appropriate, create a sense of urgency by presenting a deadline. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

JUNE 21, 2021

Content Locking : Gate your content so only people who are signed up to your list can view it. Attention Activation : Highlight your inline campaigns by darkening the content around them when the user scrolls the campaign into view. You’ve likely seen content locking used by other popular brands in the past.

Cost 64

Cost Lock-In Pricing Price 64

Golden Spiral

NOVEMBER 8, 2018

If you are feeling the urgency of overhauling your site, don’t sound the alarm until you evaluate your thinking about what a website is, what it does, and how it serves your mission. We recently worked with Edgenet to amplify their brand, turbocharge their content, and overhaul their website. We now say, “Maybe you need a new website.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Schedule time with clients and prospects to get feedback on what they want out of the event beforehand and build your content around that and the pain points of you most engaged contacts. Pre-planning. Build an agenda.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Leadspace

JULY 18, 2023

Knowing if people within that company have been searching for your product, your competitor’s product, or a specific type of solution will indicate their current expectations and needs level of alignment with your value proposition and the urgency with which they’re looking to have their needs met. Has that individual been on your website?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52