Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Outside of just the role, one of the most important pieces of experience that a Revenue Operations practitioner can have is with the tools of the trade. The biggest tool in the trade is Salesforce (SFDC).

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Work Management 167

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Think about it.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Automation 87

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Think about it.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Automation 62

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

FEBRUARY 19, 2014

By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below).

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

SnapApp

APRIL 3, 2014

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Content loading.

Planning 48

Planning Marketo Eloqua Landing Pages 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ANNUITAS

JUNE 28, 2012

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. It’s All About Revenue – Eloqua. We should NOT be talking about how great we think we are. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. It’s All About Revenue – Eloqua. We should NOT be talking about how great we think we are. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Curious to understand which content during the live stream best engaged viewers?

Broadcasting 50

Broadcasting Marketing Automation Services Eye-Tracking Eloqua 50

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. contention that “You don’t need a PR agency.&# Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog.

PR 100

PR Tools Tips Blogger 100

ClearVoice

JULY 20, 2020

Most people have heard the phrases “jack of all trades” and “master of one.” In regards to your pitch approach, there are two approaches to communicating your freelance skills: pitching to customers that you are a “jack of all trades” or honing in on a specific skill set, or “master of one.”. Network with other teamlancers.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

OCTOBER 13, 2014

To read more content like this, subscribe to Insiders. Oracle buying Vitrue and Eloqua for $1.2B. Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. This post originally appeared on the Insiders section of Inbound Hub.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Heinz Marketing

FEBRUARY 18, 2019

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. I got to know him very well back in the Eloqua days. Over time, what you’re really trading on is your reputation in market, not the firm. We’ll publish similar highlights here for upcoming episodes.

Eloqua 66

Eloqua Verticals Work Management Enterprise Management 66

Convince & Convert

MAY 18, 2012

We have people trading down, and we have people trading up. I think that’s one of the things that’s really, really fascinating about social media and content marketing is that the knowledge, the cutting edge knowledge isn’t in institutions. Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. And they know the content that we put on the stages. When I go to events, and it’s Content Marketing World’s coming up here, in a week and a half. I think that, you mentioned Content Marketing World coming up.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

PureB2B

MAY 30, 2022

Content marketing. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. There are many B2B lead generation strategies that you could try. What are your options? Email marketing. Plus many more.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Paul Gillin

JUNE 9, 2011

The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. If you choose to hire a journalist as a corporate blogger, you’re in good company.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Heinz Marketing

JANUARY 25, 2021

There’s a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline. So, there’s a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline. ROI is a two-way street.

Sales Management 82

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 82

Heinz Marketing

OCTOBER 29, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. “…So the number one thing I tell people is they have to really start with their marketing campaign when they start thinking about their content. Laura, thanks so much for joining us. This is awesome.

Top of Funnel 60

Top of Funnel Work Management Enterprise Management Conference 60

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. The big news of this event is the launch of Eloqua 10. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100