Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

FEBRUARY 19, 2014

By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below).

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

SnapApp

APRIL 3, 2014

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Content loading.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Curious to understand which content during the live stream best engaged viewers?

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

OCTOBER 13, 2014

To read more content like this, subscribe to Insiders. Oracle buying Vitrue and Eloqua for $1.2B. Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. This post originally appeared on the Insiders section of Inbound Hub.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. And they know the content that we put on the stages. When I go to events, and it’s Content Marketing World’s coming up here, in a week and a half. I think that, you mentioned Content Marketing World coming up.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

PureB2B

MAY 30, 2022

Content marketing. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. There are many B2B lead generation strategies that you could try. What are your options? Email marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Heinz Marketing

OCTOBER 29, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. . And it really starts to happen when they’re thinking about their content which tends to come first.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

JANUARY 22, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Let’s say someone stops by your booth at a trade show, and for most companies, you might follow up with that lead maybe the next week, or maybe not at all. I’ll give you a specific example.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Zoominfo

AUGUST 7, 2018

BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130