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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100
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Seven Expert Social PR Guides and Tips

Webbiquity

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

PR 100
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Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I think it will reach a tipping point by the end of 2019 and technology alone won’t solve the problem. I love what I do and working with other B2B marketing pros.

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How to increase your conversion rate in email marketing

Conversica

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. Segmentation.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Francisco, CA · [link]. Connecticut · [link].

Twitter 100
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How to use Video Marketing to Generate Leads

Vidyard

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?