Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!).

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? contention that “You don’t need a PR agency.&#

PR 100

PR Tools Tips Blogger 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger B2B Sales Paid Search Agency 120

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I think it will reach a tipping point by the end of 2019 and technology alone won’t solve the problem. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Website Content Keywords. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Most websites use keyword targeting as it brings net new users to their website.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. 2010 Content Marketing Trends and Predictions. Tags: Tips and Techniques. What actions should marketers take in 2010?"

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But the system actually takes two additional steps – and is tip-toeing towards a third – that make it quite exceptional.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail. Help Our Client Choose a Logo (Poll). Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

markempa

NOVEMBER 29, 2016

That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. Indicates required field.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Here are 5 tips to assess your strategy based on the 5 Tenets of Modern Marketing : 1.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Anything Goes Marketing

MARCH 8, 2009

LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Great success indeed - Eloqua crew welcome in Atlanta anytime!!

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

SEPTEMBER 14, 2012

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. Most of our employees actually have @HubSpot in their Twitter bio.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Additionally, LinkedIn’s internal data indicates that conversions from LGFs can increase by 2-3 times when compared to standard Sponsored Content campaigns. Let me know in the comments section or through my Twitter profile.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Social Selling Tips. Share content to build your credibility. Be where your colleagues aren't, and you'll get the deals they won't.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Here are some of the best places to let your video content live. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Be as Personable as Possible.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100