• B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Eloqua] Better Social Selling, an Interview with Jill Rowley
    That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Content, Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Know What Content Resonates. For example, the post highlighted above takes an extremely real and valid concern of families around the world and provides valuable tips to educate and help the situation. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Eloqua. Ernst and Young.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Content, Eloqua] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Content. The second area — which I think which ties nicely into Vidyard — is content.
  • ION INTERACTIVE  |  WEDNESDAY, JUNE 15, 2016
    [Content, Eloqua] Content Marketing Roundup: 3 Fresh Articles on Interactive Content Marketing
    And this is sort of a ‘special edition’ round up, because this morning we had three brand new interactive content marketing articles of our own go live on 3 different sites. Here are some tips and tricks to help you pack a punch with your interactive content, highlighting some of the problems you may encounter along the way.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Content, Eloqua] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Content, Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. Get the Guide. First Name*.
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Content, Eloqua] April Release 5.40: Feast Your Eyes on the New Ceros Admin
    This post, April Release 5.40: Feast Your Eyes on the New Ceros Admin , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Eloqua Integration. Attention, Eloqua users! Don’t use Eloqua? Happy reading! The New Ceros Admin. And more. Image Variants.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Eloqua] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Content, Eloqua] The race for the #1 and #2 marketing technology brands
    For instance, you could call “website content management systems” (CMS) a category. Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on. Not necessarily.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Content, Eloqua] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Here’s one of their stories: .
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Eloqua] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. 1. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Content, Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content. Blog Video How-To
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Content, Eloqua] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Best Content Engagement. Winner: Blackbaud.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Content, Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Align Content Marketing Efforts with Your ABM Strategy. Your content should interest and engage target accounts by focusing on the issues that are relevant in the account’s industry, the account’s organization and for each of the account’s stakeholders – at each stage of the buying cycle. 8. Define Goals.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Content, Eloqua] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. Dynamic content  is the best way to customize email and landing page content based on your prospect’s data. Learn more about multivariate testing here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Eloqua] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Is it harder or are we not looking hard enough? million.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Eloqua] B2B Events in 2015 – Where to Go and How to Learn
    It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Great show.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Content, Eloqua] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Here are some tips to help you maximize your event agendas for 2015 and beyond. For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” 1.Look for ways to re-purpose marketing messaging.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Content, Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our Data Management Guide for more tips. 4. Attend their user events, webinars, and download their content. Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? Nobody likes a copycat! 7.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Content, Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But the system actually takes two additional steps – and is tip-toeing towards a third – that make it quite exceptional. So, about that self-service option.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Content, Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. Rich campaign metrics let them monitor who clicked on a link in an email, what content they accessed, and who unsubscribed. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. Demand Generation Podcasts
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content, Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Eloqua. Now it’s time to step up your game and make your campaigns as effective as possible. HubSpot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Content, Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    For example, the New York Times could target foodies (commenting on recipes or restaurants) with their "Food" content and wine advertisements. Check out the new Eloqua App Cloud offering on Topliners. If you're looking for more insights, join the webinar for tips to Make your Social Data Actionable , Thurs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    He offered inspiring tips for modern marketers at the event. Stay keen on the marketers who inspire you most with their content and customer activities. ” What is your favorite tip from master songwriter John Legend? He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Content, Eloqua] The Global State of the Mobile App and Push Notification Markets
    To learn more about the study, check out the full webinar content here. Looking for more tips to maximize your mobile strategy? The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing Direct sales. Timely.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 4. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 4. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 4. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 4. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content, Eloqua] 4 Back to Basics Tips to Improve Lead Quality
    Here are some tips to enhance your lead quality, and quantity. 1. Write content that connects to your audience s o they’ll be eager to read, comment, and share it. But how do you know what kinds of content your audience wants? Follow her on Twitter @BSStoltz. Start by weeding them out. Understand the Buying Process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Content, Eloqua] John Legend Coming to Interact 2014
    Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing Singer/Songwriter. Musician. Producer. Philanthropist.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [Content, Eloqua] Marketing Engagement Lessons From The B-52s
    We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during. Marketing Engagement Lessons From The B-52s is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Join us at Interact 2014 ! Let’s explore modern marketing's bright future!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Content, Eloqua] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Here are three inspiring tips from the Seminar sessions: 1. It’s easy to go with your industry’s flow and produce content that speaks to the themes of interest to your existing audiences, but consider how your brand is setting new trends in your industry to create varied groups of fans for life. 2. The kicker? Churn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Content, Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? 2. (Em)power to the people. Content Marketing Or maybe it did. Never assume. Um, no.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Content, Eloqua] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. When you are creating content and concept phase, consider the channels and activities to support your launch. Consider these thoughts as you strive to rekindle relationships: 1. Think multi-channel. Be respectful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Content, Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Good, because today we’re introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs. Marketing leaders and demand gen experts from ADP, Bizo, Crowe Horwath, Deltek, DocuSign , Lenovo, and ReadyTalk share their saucy tips. Ready to get cooking? Check out the Demand Gen Pro’s Cookbook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Content, Eloqua] Introducing: The Modern Marketer’s Guide to Video
    As your investment in video starts to rise, you need to understand audience interaction to see who’s sticking around to view your content as well as what percentage of your audience converts. Need More Strategic Video Marketing Tips? by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. Metrics!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Content, Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in. Here are 5 essential tips to keep you out of the sticky wicket: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Content, Eloqua] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Content, Eloqua] 3 Highlights From the ‘Conversion’ Twitter Chat
    by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. dann-montgomery asked Arpine for tips on promoting content on Twitter without sounding spammy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Content, Eloqua] 4 Steps to Maximize Your Marketing Data
    As you develop strategies to personalize content for each customer type, set quarterly engagement goals. Don’t expect to see these numbers jump overnight, but as your database begins to trust your brand and value the content you’re sharing, you are bound to see a increase in overall engagement. Follow Cassie on Twitter @cmnh10.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Content, Eloqua] 5 Tips For Improving Your Social Media ROI
    Here are a few tips to follow when developing a strategy to calculate the ROI of your social media efforts: 1. Now that you have your goals and metrics, it’s time to align with the other teams in your marketing department to establish a publishing schedule based on your content calendar. Align with the goals of your business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Content, Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Evaluate your company’s lead database and make sure it’s flawless, profiled, and segmented, so you can approach audiences scientifically with targeted campaigns. 3.     Create Customized Content
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Content, Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. So product speak arguably doesn’t belong in content marketing, but maybe we can make an exception for product imagery. Thinking multi-formatted content sounds like a new line item on your budget?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Eloqua] 30 Killer Resources to Learn Content Marketing
    Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Content Creation Kit.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Content, Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. Join the Twitter chat! Eloquestions ’.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Content, Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. The Marketing Execution Track session content is focused on helping marketers resolve challenges and employ best practices marketing managers and directors. There’s something for everyone : 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Content, Eloqua] Create Your Own Marketing Luck
    Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. Technology helps marketers decipher which content matters across all digital interactions. Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Content, Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. For more tips on how to overcome these ubiquitous challenges, check out the archived webinar  Marketing Automation: Conquering the Questions in 2014.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. 58% – Making new content more visual & engaging. Everybody wins!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. The first applies to what’s known as focused attention span, and is about catching people’s attention in 8 seconds or less, versus content that is more research oriented, how-to, etc.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Content, Eloqua] 21 Content Marketing Tools to Use in 2014
    What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: eloqua.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Content, Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    Fueling digital marketing success was the theme for the event, and the session content supported that very idea. However, the 3 main themes that seemed to emerge from the show were around mobile, data, and content marketing. Here are tips from the conference content: 1. to digest your other content. And it works.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Content, Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    The Modern Marketing Experience conference offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event. by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Call For Speakers!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content, Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Content, Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    We caught up with Demand Gen Report Managing Editor, Kim Zimmerman , for more on the trends and tips marketers can glean from other buyer behavioral findings in the report. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. To what do you attribute this?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Content, Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.  Quick tip: Implement strategic measures to support personalization based on customer insight. Content marketing management is a core strategic measure.  Mind multichannel marketing musts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content, Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer. Go for the latter!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Content, Eloqua] 3 More Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. More Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Content, Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Content, Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Tony Zambito , Founder of Buyer Personas, on buyers as the new content creators. But this is 2014!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Content, Eloqua] 5 Customer Experience Cues From Retail
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby! Today only!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Content, Eloqua] Must Attend Marketing Events In 2014
    Session topics also focus on tips and tricks for running branded communities. 2.  What happens in Vegas, should not stay in Vegas (that is, if you learn some killer email subject line writing tips!) Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Content, Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. The web as a medium is impersonal, we no longer face each other in conversation and content marketing is one of the worst offenders when it comes to being callous. Follow Josh on Twitter @jhaynam. Show them why they want to take action instead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Content, Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. Here are some tips every content marketer can learn from to support viral content: 1. Content must be shareable AND clickable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Content, Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Start a research-based content marketing program. It also provides a great springboard for other important content marketing efforts. Check out our social media tips for 2014 for more. Host a virtual event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Content, Eloqua] 3 Social Media Marketing Tips For 2014
    With the plethora of social media tools available today, including Oracle’s SRM solution , marketers can glean all kinds of analytics, from number of mentions, to sentiment, to top influencers interacting with your content. by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Content, Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How can you add value and delight?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Content, Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Content, Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts. Start thinking in real time – Once you’ve established your online presence you can start pointing people to your blog or website content and be a part of the conversations as they happen. from Eloqua.
  • THE POINT  |  TUESDAY, DECEMBER 3, 2013
    [Content, Eloqua] Email Critique: Oracle/Eloqua Webcast Invite Needs Help
    The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Content, Eloqua] How to Generate More Opt-ins With Your Email Marketing Campaign
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Pose questions such as, “How frequently would you like to be contacted?” or “What types of content are you interested in receiving?” Clean Up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Content, Eloqua] Tips to Manage ‘Always-On’ Nurturing
    To learn more about how to incorporate display and social advertising into your marketing automation efforts to generate more leads across all of your marketing channels, join the Bizo team, Taha Sheikh from Oracle Eloqua, and Arpine Babloyan from Avid at our next webinar.  Follow Amanda on Twitter @ahalle.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content, Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Content, Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements. Sneak Peak: An Influencer Case Study from the Content Marketing Institute.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Content, Eloqua] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Check out our new slide deck presentation via SlideShare  (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Content, Eloqua] How To Build Sustainable Relationships With Your Advocates
    Whether it’s marketing automation, social media or content marketing, success can’t be found in the technology alone – you have to understand who you’re marketing to and what motivates them as individuals. For tips on how to build a complete advocate engagement and recognition strategy, download The Advocate Marketing Playbook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Content, Eloqua] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Tablet-friendly content is a must - As you’ll see in the infographic below, nearly half (47%) of survey respondents would rather go commando than face a meeting without their tablets. When we’re developing content to support their conversations, let’s always keep the tablet design top of mind. Share the wealth (of knowledge)!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Content, Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Here are a few tips: 1) Assemble a winning team.  He suggests using forms, insights from social media, or conversations with sales to learn about your customers’ challenges. 4) Use content to show thought leadership.  When building content for your nurture program, it should be catered to the needs of your buyer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Content, Eloqua] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Treat your content communications like “teasers” to encourage interaction. Don’t get bogged down by the never-ending content gate debate.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Content, Eloqua] Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013
    by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. and 2 p.m. are free)! Situated along John F.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Content, Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    One of the most talked about subjects was storytelling, as well as core tips on how to keep your audience engaged by teaching them in a meaningful way. Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Content, Eloqua] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer? 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Content, Eloqua] Tips To Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but it’s critical to remember that not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines which kinds of videos you’ll want to prepare and how to strategize when to serve them up to your audience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content, Eloqua] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Content, Eloqua] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Content, Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Content, Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more. So we were able to jump right into program development.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 22, 2013
    [Content, Eloqua] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
    by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Content, Eloqua] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Create contagious content that motivates conversations. This is because content that produces results must motivate progressive behavior.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Content, Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    Beyond these traditional marketing and PR tactics, the show has taken a page from the B2B content marketing playbook. Designed for the iPad, the content includes more than 120 pages (eight chapters) about the evolution of the, and more than 350 interactive visual and audio elements.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Content, Eloqua] 7 Keys to Lead Scoring Success in Sales Lead Generation
    This important need is why the sales lead generation company Find New Customers created the “7 Keys” series of content – simple and quick reads giving you great marketing tips to help you fill sales funnels. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. With lead scoring.
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