In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. We were disappointed, not that it ended, but that Eloqua had done so little to make it successful. Want to supercharge your WordPress blog?

The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. Sign up for free bi-weekly marketing tips here. Self Education content marketing Find New Customers management-best-practices Marketing Made Simple TV sales lead generation Speak up.

They have not purchased marketing automation like Marketo or Eloqua. They have not fully invested in content marketing either – especially in relevant, engaging content that move buyers down the buying journey. Sign up for free bi-weekly marketing tips he re. Answer: Beleaguered sales people. We feel your pain.

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies like SAP, IBM, and Crowe Horwath are maximizing their investments by leveraging content.

Email is a great tool for marketers to serve up relevant content at the time when a buyer is engaged and likely to respond. Check out Eloqua’s ‘Must-See’ Chart below:  . Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.

For modern marketing engagement, the perfect pairing is demand and content. Content is a multi-faceted strategic approach, and a critical offering in engaging your key audiences. Pairing content with product promotions helps drive evangelism. Content also drives event attendance and builds community.

Below are some tips to apply across your organization’s collaborative meetings and planning sessions. Check out our upcoming events calendar to join marketers in collaborative planning and idea exchanges, and find out  when Eloqua’s Road to Revenue Tour is coming to your city! Modern Marketing ‘results’ are not mere numbers.

Last week we talked about how titles like Content Curator, Social Media Expert and Data Scientist are emerging in the Modern Marketing landscape. 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Last week we talked about how titles like Content Curator, Social Media Expert and Data Scientist are emerging in the Modern Marketing landscape. 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

by Amanda Batista | Tweet this The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations. Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.”

Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.

So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives. Here are some tips to help you think about applying the core ‘ideal’ attributes to your marketing strategy to act more like a marketing superhero. Click here  to register.

With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. Here are four tips that can get you started. Tell a Story with Content. good rule of thumb when producing content is to tell a story. Check out our Content Marketing Best Practice Toolkit.  .

The art and science of automatically managing the targeting, timing and content of your outbound marketing messages in response to prospects’ inbound actions and online behaviors.”. Ways You Should Be Using Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. billion in 2015.

don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the  types  of content that are generating the highest ROI, featured articles are number one and video is number two. Repurposed Content. Interviews.

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Gating content behind lead gen forms, however, doesn’t have to be an all-or-nothing affair.

She’s a content connoisseur—she reads what her buyers read and shares that content across her social networks. Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1.

Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam, and vanquish communication from anyone who doesn’t warrant inbox space.

Check out these 13 marketing tools that will help you and your teams manage your content, engagement, and measurement efforts — without breaking the bank. Google Keyword - Given the critical role of content, keywords and smart SEO are central to campaign success. Looking for more Modern Marketing tips? Marketing Efficiency Bit.ly

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Content Marketer of the Year winner. Powerful.

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Throughout the year, we tried to keep you in the loop with fresh content. How to: Mapping Content to the Customer’s Journey. Content marketing might be hot, but a lot of enterprises wonder what content to use where. Enjoy! We have six ideas.

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. So how exactly does PR support SEO efforts?

Get more marketing tips. Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing chart of the week Content Marketing Email Marketing marketing automationWhy should we say thank you more often? My take on this?

So listen in and find the relevant message or content to share before you approach new contacts. That way, they share your content, post it to their followed corporate social accounts and get you seen. There are plenty more tips, strategies and tools in the free Grande Guide to Social Selling. It Starts With Listening.

If you’re considering testing the waters, there a few tips for getting the most bang for your buck. Here are four such tips for your Twitter ads project. Previously when you paid for a tweet, the content showed up in your timeline to all your followers. But success I’ve seen through Twitter changed my mind.

If you’re responsible for lead generation in your company and you feel like the keys to the social car in your organization are held tightly by other parts of marketing such as PR or content marketing, you’re not alone. But in a forced ranking, Product Marketing, PR, the Web Team, Content Marketing, and Customer Marketing headed up the class.

recently sat down with Joe Chernov, VP of Content Marketing at Eloqua to discuss common content marketing mistakes. Some quick takeaways: Don’t put a form in front of every piece of content on your site. Put a human being’s name to every piece of content. 10 Ground Rules for Content Marketers.

recently sat down with Joe Chernov, VP of Content Marketing at Eloqua to discuss common content marketing mistakes. Some quick takeaways: Don’t put a form in front of every piece of content on your site. Put a human being’s name to every piece of content. 10 Ground Rules for Content Marketers.

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Instead, she passes on relevant content that will help meet short-term needs now. Adam replies, so Jill goes into Eloqua Engage. Offer tips in the comments below!

Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. I don’t think we in media are in the content business. Whether your content and messaging is intended to draw awareness or move leads along, the goal should be to form a lasting relationship.

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. 6) Letting Users Upload Their Own Content. the era of experimentation. genius.

Today, he offers tips for getting a guest post on influential blogs. recommend spending at least a month reading and commenting on articles, sharing the blog’s content socially, and interacting with the blog community members, before ever broaching the topic of guest posting. Create Best Effort, Quality Content.

The Ultimate Guide to Content Planning by @SEOmoz. This is a great list of tips to inspire and inform. All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua. This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team.

What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. Lead Nurturing Marketing Automation b2b landing page conversions content marketing inbound leads

What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. Lead Nurturing Marketing Automation b2b landing page conversions content marketing inbound leads

Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer. sent over another interview where Joe offers some advice to those just getting started with content marketing. For the rest of the tips, check out the video below. Twitter. Facebook.

65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. If you want to expand the reach of your content, you need to make it easy to share. Follow these tips, you’ll be on your way to B2B blogging perfection. As a result, the world gets another abandoned blog.

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

At Eloqua, I was delighted to experience an ongoing new hire process as a result of marketing automation. But as your customer base grows, the content can become unwieldy. Pick a schedule that works alongside your other channels and map out the type of content they should receive. Onboarding New Hires. Stuck Opportunities.

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle. In addition to on-site shoots, motion graphic productions or even repurposed existing marketing assets are very good options for producing high quality video content. In fact, 52% of B2B marketers say they use video.

We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts. But, not all content was created equal. How can you discover which content is going to convert the best? Check out their discussion in the video below. Twitter.

They need to dabble in an unprecedented number of tactics ( email marketing , content production, lead generation, social media, direct and online ads, to name just a few). For more articles, tips and data, subscribe to our blog. There are obvious reasons to love the Olympics. Here are four elements of an Olympic level marketing team.

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. Marketing Tips Weekly Wrap-up

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. Marketing Tips Weekly Wrap-up

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. Marketing Tips Weekly Wrap-up

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. Marketing Tips Weekly Wrap-up

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. And give that content a place to live.” Marketing Tips Weekly Wrap-up B2B Lead Generation Mobile marketing SEO

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. And give that content a place to live.” Marketing Tips Weekly Wrap-up B2B Lead Generation Mobile marketing SEO

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. And give that content a place to live.” Marketing Tips Weekly Wrap-up B2B Lead Generation Mobile marketing SEO

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. Early Stage: Drive traffic to demand gen content via social media. Tip: Make it easy to share.

Load Content Into Email Templates. You spend a lot time crafting killer content. You can make sharing your content simple by putting it into pre-built email templates. Leave your tips in comments. Ways to Free Your Sales Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. We’re living in an increasingly content-driven world, where potential buyers are lured in with promises of infographics, ebooks and blogs. In order to create good content, you have to know what makes the prospect tick.

Dave took sometime out to share his personal branding tips. digested as much content as I could on social media. Be a Content Creator. Early on I used social to identify key voices in the field, and share their content with others. That led to me creating my own content. View more documents from Eloqua.

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post from  Eloqua does just that and offers five tips to help you build and grow your communities. 

Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. It will give you clues into your prospects’ thinking, the content they’re consuming and whether they’re talking to competitors. Do you have a sales tip? Find and Follow.

Selling content marketing to B2B executives is hard. I'm getting more and more requiests from B2B marketers about how to present reasons why content marketing should stay a line item on the budget. The number one reason I believe this to be happening is due to the continuum nature of content marketing. WTF happened?"

Eighteen months ago we began the process of building an online community at Eloqua. As the community manager, my mandate was to grow the community from scratch, keep members engaged, and make sure that the content was up-to-date. I And for B2B marketing tips, subscribe to our blog. They’ve worked well for us. Embrace that!

The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. The rest of the chapter dives deeply into from-the-trenches tips, tools and techniques for how to incorporate the practice into your organization. To read it is to gorge on information. It has its flaws.

by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at   Eloqua Experience Europe  this week. These customers had to opt-in and once they did, Sportingbet used the channel to send fun and interesting content. You don’t get a second chance.

I’ve got three additional tips for influencer relations: 1. The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR?

Is Your Content Supporting or Sinking Your Thought Leadership Efforts? DemandGen Report hosted a content marketing conference in NYC on April 24 and you can watch all the sessions for free online! New Research: B2B Content is a Dead End by @ wittlake. B2B Content Strategy Should Never Be a Wallflower – by @ardath421.

Pinterest is all about getting others to “pin” your content to their “boards.” And for brands, especially B2B brands, infographics often represent the kind of high-profile visual content that rules on Pinterest. Our infographics board features our own content and some of the best examples we see around the web. Stumped?

There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Your Content is Flawed. These tips should help get your emails to the right inbox. Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

For more lead generation tips, articles and debate, subscribe to our blog. Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Metrics. Motivation and Accountability.

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. Repurpose Existing Content. Many marketers know they need to map content to their campaigns, and that can feel daunting. Test and Optimize Over Time.

To get more lead nurturing tips delivered hot off the press, subscribe here. Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic.

Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. Content Marketing. Innovative content. Content Differentiation. Practical tips on Marketing. Adele Revella. Buyer Personas. Joe Pulizzi. Paul Gillin. Jim Burns.

Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. by Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope.

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Content Curation.

Later (the amount of time depends on your sales cycle length), an additional email drops with another piece of educational content (say, a white paper) to help the prospect learn the ways to go about solving a problem. More follow-up e-mails can be sent with additional content meant to drive the prospect further down the funnel.

Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). Those tips are still worth noting, but we wanted to provide some fresh advice for those making the pilgrimage to Austin. Here are x tips to make feel more like a local at SXSW. Who knows?

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips? Pinterest is the marketing flavor du jour.

So here are three tips for how you can avoid ranking at the top of that “worst sales email” search. Give Them Content. How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’re not alone. the comic sans font, we all know it when we see it.

As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Eloqua’s own program was highlighted as the example of “Walk,” that is, a model characterized by strategy and processes.). It involves everyone.

This Valentine’s Day we have a few tips and tricks to help your sales and marketing departments to fall in love.  By creating a nurturing programme based on job function, job level and online behaviour, you can give prospects the next best piece of content to take them along their buyer’s journey to close. It should be so easy. 

Here are 5 lead conversion tips to do just that. Tip: Use batch signatures when following up with contacts from events and webinars. Tip: Progressive profiling is a great way to collect additional data without increasing friction.  Tip: Work lock step with the sales team to avoid unnecessary collisions.  Know Your Buyer.

by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Well, maybe books.)

by Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Well, maybe books.)

Focus on the big umbrella content and resources your sales reps need. And for more detailed tips download our free Grande Guide to Sales Enablement. 13 Questions Marketing Should Ask the Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales reps are results-oriented.

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles.  Books are listed by funnel category. Brian Halligan, Dharmesh Shah. Ruth P.

For instance, this whim might be a sign to develop content for a specific vertical. For more sales enablement tips, techniques and articles, subscribe to our blog. Unproductive Sales Gripes Marketing Needs to Anticipate is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Quick!

Today, we thought we’d share a year’s worth of tips for publishing a top-notch B2B marketing blog – even if you’re writing a new post every day. To prepare we thought we’d give people some tips that went beyond telling them how to best manage their networking. September: Even Content Needs Content. January: Think Far Out.

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more. Read more.

Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov , VP of Content Marketing for Eloqua and Rebecca Lieb , Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Get Content Get Customers.

12 Essential Tips for Revitalizing Your Blog in 2012 by @GregoryCiotti via @problogger. Think Content Marketing, Not Copywriting by @jonbuscall. Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. big one.

Some of the most common complaints from sales reps are “I don’t have enough content!” You should catalogue the content marketing and various campaigns your team deployed over a few quarters before you sit down with reps – not as a trump card, but to see if the problem is really a lack of assets or a lack of communication. The result?

Interviews play an important role in many organizations’ content marketing strategy. Scott shares his tips and why you don’t need a journalism degree to have a conversation with a head of state or rock star. Want more informative, practical interviews and tips like these? What have been some of your favorite interviews?

For more tips check out our free Grande Guide to Sales Enablement.). We’re Going to Crank Out Tons More Content! You need to focus on creating the right content to meet your marketing team’s strategic goals – and then make that content sizzle. B2B marketers are no different. We’re Going to Pass More Leads to Sales!

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing? link].

I had a simple problem I needed to fix – to produce more and better content. Many of the postings were too Eloqua-centric. just needed to discuss it with my extraordinary VP of Content, Joe Chernov. It has become the hub of our content marketing strategy. We try to create a frictionless environment to get content up fast.

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. View more presentations from Eloqua. It’s pretty grim when the kitchen is as quiet as the dining room.

Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? StumbleUpon allows users to see randomly selected content relevant to their interests and favorite what they enjoy most.

After all, great content produces little results if sales doesn’t know of its existence. Sales Enablement is kind of like a dance where delivering the right content requires ryhthm, just about posting another piece of collateral to the internal sales portal then wondering why no one was reading or using it.

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Eloqua @ BrennerMichael  Totally agree, Michael.

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Eloqua @ BrennerMichael  Totally agree, Michael.

So for me, I think we’re just seeing the tip of the iceberg in terms of location-based marketing , and it’s just going to get more and more powerful. Why Location-Based Marketing Matters More Than Ever is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What is Location-Based Marketing?

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. How do you cram three days worth of content heavy conference information into digestible and communicable action items? Thanks for the tip @chadhorenfeldt. Progressive profile forms then ungate content. You tweet of course!

There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. LoopFuse lives in the Cloud and the company distributes free modules to simplify the integration with popular content management systems (CMS) like Drupal and Wordpress. Tough call? Yes, but this is how I did it. Setting the scene.