• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Content, Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But the system actually takes two additional steps – and is tip-toeing towards a third – that make it quite exceptional. So, about that self-service option.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Content, Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. Rich campaign metrics let them monitor who clicked on a link in an email, what content they accessed, and who unsubscribed. 'In a competitive landscape, digital marketing tactics help organizations connect with the right audiences.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. Demand Generation Podcasts
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Eloqua] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    Lead Scoring: score on consumption of content. Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content. After learning about scoring based on content consumed , I also consider this a best practice for advanced scoring systems. Know Your systems. Create process visualizations.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content, Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
    'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Eloqua. Now it’s time to step up your game and make your campaigns as effective as possible. HubSpot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Content, Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    For example, the New York Times could target foodies (commenting on recipes or restaurants) with their "Food" content and wine advertisements. Check out the new Eloqua App Cloud offering on Topliners. If you're looking for more insights, join the webinar for tips to Make your Social Data Actionable , Thurs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    He offered inspiring tips for modern marketers at the event. Stay keen on the marketers who inspire you most with their content and customer activities. ” What is your favorite tip from master songwriter John Legend? He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Content, Eloqua] The Global State of the Mobile App and Push Notification Markets
    To learn more about the study, check out the full webinar content here. Looking for more tips to maximize your mobile strategy? The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing Direct sales. Timely.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content, Eloqua] 4 Back to Basics Tips to Improve Lead Quality
    Here are some tips to enhance your lead quality, and quantity. Write content that connects to your audience s o they’ll be eager to read, comment, and share it. But how do you know what kinds of content your audience wants? Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Content, Eloqua] John Legend Coming to Interact 2014
    Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing Singer/Songwriter. Musician. Producer. Philanthropist.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [Content, Eloqua] Marketing Engagement Lessons From The B-52s
    We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during. Marketing Engagement Lessons From The B-52s is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Join us at Interact 2014 ! Let’s explore modern marketing's bright future!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Content, Eloqua] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Here are three inspiring tips from the Seminar sessions: 1. It’s easy to go with your industry’s flow and produce content that speaks to the themes of interest to your existing audiences, but consider how your brand is setting new trends in your industry to create varied groups of fans for life. The kicker? Churn. Virality.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Content, Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? Content Marketing Or maybe it did. Little Know How Can Go A Long Way. Em)power to the people.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Content, Eloqua] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. When you are creating content and concept phase, consider the channels and activities to support your launch. Check out our new Guide, “Tips to Re-Engage and Get Those Cold Contacts Warm Again”. Don’t fret!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Content, Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Good, because today we’re introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs. Marketing leaders and demand gen experts from ADP, Bizo, Crowe Horwath, Deltek, DocuSign , Lenovo, and ReadyTalk share their saucy tips. Ready to get cooking? Check out the Demand Gen Pro’s Cookbook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Content, Eloqua] Introducing: The Modern Marketer’s Guide to Video
    As your investment in video starts to rise, you need to understand audience interaction to see who’s sticking around to view your content as well as what percentage of your audience converts. Need More Strategic Video Marketing Tips? 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. Metrics!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Content, Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in. Here are 5 essential tips to keep you out of the sticky wicket: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Content, Eloqua] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business.
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Content, Eloqua] Are You an Insight Curator?
    Below are some tips and resources that will help your reps become valued insight contributors: How can our sales reps build a personal brand around themselves on behalf of our company? Reps should be Tweeting, Retweeting, posting content, blogging, and connecting people to each other. Now what? That said, make it personal!
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Content, Eloqua] Teach Where Your Customers Learn: Social Selling Tips and Resources, Part 1
    Below are some tips and resources that will help your reps become valued insight contributors: How can our sales reps build a personal brand around themselves on behalf of our company? Reps should be Tweeting, Retweeting, posting content, blogging, and connecting people to each other. Now what? That said, make it personal!
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Content, Eloqua] How Avid Launched Its Award-Nominated Lead Scoring Program
    But as a finalist in Eloqua’s Best Lead Scoring Program Markie category , Avid recently received a different type of validation for its efforts. Engagement with content at the bottom of the funnel. Engagement with content related to high value products. A middle tier content asset, Babloyan added, might be a webinar.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Content, Eloqua] 3 Highlights From the ‘Conversion’ Twitter Chat
    'by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. dann-montgomery asked Arpine for tips on promoting content on Twitter without sounding spammy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Content, Eloqua] 4 Steps to Maximize Your Marketing Data
    As you develop strategies to personalize content for each customer type, set quarterly engagement goals. Don’t expect to see these numbers jump overnight, but as your database begins to trust your brand and value the content you’re sharing, you are bound to see a increase in overall engagement. Follow Cassie on Twitter @cmnh10.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Content, Eloqua] 5 Tips For Improving Your Social Media ROI
    Here are a few tips to follow when developing a strategy to calculate the ROI of your social media efforts: 1. Now that you have your goals and metrics, it’s time to align with the other teams in your marketing department to establish a publishing schedule based on your content calendar. Align with the goals of your business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Content, Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 3.     Create Customized Content.  The longer your sales cycle, and the more complex your product or service, the more content you’ll need to serve up to prospects and clients. For
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Content, Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. So product speak arguably doesn’t belong in content marketing, but maybe we can make an exception for product imagery. Thinking multi-formatted content sounds like a new line item on your budget?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Eloqua] 30 Killer Resources to Learn Content Marketing
    Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Content Creation Kit.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Content, Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. Join the Twitter chat! Eloquestions ’.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Content, Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. The Marketing Execution Track session content is focused on helping marketers resolve challenges and employ best practices marketing managers and directors. There’s something for everyone : 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Content, Eloqua] Create Your Own Marketing Luck
    Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. Technology helps marketers decipher which content matters across all digital interactions. Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Content, Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. For more tips on how to overcome these ubiquitous challenges, check out the archived webinar  Marketing Automation: Conquering the Questions in 2014.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. 58% – Making new content more visual & engaging. Everybody wins!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. The first applies to what’s known as focused attention span, and is about catching people’s attention in 8 seconds or less, versus content that is more research oriented, how-to, etc.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Content, Eloqua] 21 Content Marketing Tools to Use in 2014
    'What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: eloqua.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Content, Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    Fueling digital marketing success was the theme for the event, and the session content supported that very idea. However, the 3 main themes that seemed to emerge from the show were around mobile, data, and content marketing. Here are tips from the conference content: 1. to digest your other content. And it works.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Content, Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    The Modern Marketing Experience conference offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event. 'by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Call For Speakers!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Eloqua] 3 Secrets Hiding in Your Video Data
    By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below). Observation # 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content, Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] The State of Content Production: Benchmarks and Action Items
    'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. Improving lead scoring and lead qualification Improving the effectiveness of your video content based on quantifiable metrics, and. ROI is the ROI.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Content, Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    We caught up with Demand Gen Report Managing Editor, Kim Zimmerman , for more on the trends and tips marketers can glean from other buyer behavioral findings in the report. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. To what do you attribute this? mix of both?
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Content, Eloqua] How to use Video Marketing to Generate Leads
    You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Here are some tips on how to turn your videos into lead generation machines: Gate Your Video Content. Can’t Get Enough Great Content? Try YouTube Annotations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Content, Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.  Quick tip: Implement strategic measures to support personalization based on customer insight. Content marketing management is a core strategic measure.  Mind multichannel marketing musts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content, Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Content, Eloqua] 3 More Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. More Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Content, Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Content, Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    'by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Tony Zambito , Founder of Buyer Personas, on buyers as the new content creators. But this is 2014!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Content, Eloqua] 5 Customer Experience Cues From Retail
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby! Today only!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Content, Eloqua] Must Attend Marketing Events In 2014
    Session topics also focus on tips and tricks for running branded communities. What happens in Vegas, should not stay in Vegas (that is, if you learn some killer email subject line writing tips!) Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Content, Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. The web as a medium is impersonal, we no longer face each other in conversation and content marketing is one of the worst offenders when it comes to being callous. Follow Josh on Twitter @jhaynam. Show them why they want to take action instead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Content, Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. Here are some tips every content marketer can learn from to support viral content: 1. Content must be shareable AND clickable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Content, Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Start a research-based content marketing program. It also provides a great springboard for other important content marketing efforts. Check out our social media tips for 2014 for more. Host a virtual event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Content, Eloqua] 3 Social Media Marketing Tips For 2014
    With the plethora of social media tools available today, including Oracle’s SRM solution , marketers can glean all kinds of analytics, from number of mentions, to sentiment, to top influencers interacting with your content. 'by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013. 3) Invest in technology.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Content, Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    'by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How can you add value and delight?
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Content, Eloqua] inContact: Using Video Marketing to Drive Millions in Pipeline
    'Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Content, Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Content, Eloqua] Tips for Running Successful Event Campaigns
    'Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Tips to Rock Your Conference Campaigns. Can’t Get Enough Great Content? Video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Content, Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    In today’s digital world, where buyers self educate with information they gather online, marketing plays an ever-important role in providing relevant content to the buyer thorough he early sales cycle.  But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts. from Eloqua.
  • THE POINT  |  TUESDAY, DECEMBER 3, 2013
    [Content, Eloqua] Email Critique: Oracle/Eloqua Webcast Invite Needs Help
    'The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Content, Eloqua] How to Generate More Opt-ins With Your Email Marketing Campaign
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. or “What types of content are you interested in receiving?” Studies show the average corporate employee receives approximately 105 emails per day.
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Content, Eloqua] 6 Examples of Awesome B2B Video Marketing
    In this post I’ve collected six examples of amazing B2B videos to inspire you to take your own content to the next level. Every year Delloite shares their predictions for various industry sectors and this video is a good example of how they made their content even more engaging. Eloqua. Let’s take a look shall we?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Content, Eloqua] Tips to Manage ‘Always-On’ Nurturing
    We’ve had insight into how our prospects and customers are interacting with our website and communications, we’ve given sales access to that insight, and we’ve been able to set up programs to automatically send content to prospective buyers based on those actions.  She focuses on lead generation, sales enablement, and marketing automation.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content, Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    'by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Content, Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements. Sneak Peak: An Influencer Case Study from the Content Marketing Institute.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Content, Eloqua] Marketing Automation Simplified [Slide Deck]
    'by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Check out our new slide deck presentation via SlideShare  (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Content, Eloqua] How To Build Sustainable Relationships With Your Advocates
    Whether it’s marketing automation, social media or content marketing, success can’t be found in the technology alone – you have to understand who you’re marketing to and what motivates them as individuals. For tips on how to build a complete advocate engagement and recognition strategy, download The Advocate Marketing Playbook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Content, Eloqua] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Tablet-friendly content is a must - As you’ll see in the infographic below, nearly half (47%) of survey respondents would rather go commando than face a meeting without their tablets. When we’re developing content to support their conversations, let’s always keep the tablet design top of mind. Share the wealth (of knowledge)!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Content, Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Here are a few tips: 1) Assemble a winning team.  4) Use content to show thought leadership.  Marketing automation gives you an efficient way to deliver video, infographics, articles and other content that establishes you as a thought leader. 5) Match content to buyer personas.  2) Align marketing and sales.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Content, Eloqua] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Treat your content communications like “teasers” to encourage interaction. Don’t get bogged down by the never-ending content gate debate.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Content, Eloqua] Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013
    'by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. and 2 p.m. are free)! Situated along John F.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Content, Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    One of the most talked about subjects was storytelling, as well as core tips on how to keep your audience engaged by teaching them in a meaningful way. Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Content, Eloqua] 4 Storytelling Rules for Video Marketing
    'Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? Don’t be vain. It’s customer first! Find your format.
  • VIDYARD  |  THURSDAY, SEPTEMBER 19, 2013
    [Content, Eloqua] How to use Video in your Email Marketing Campaigns
    'Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. Or if they use your video within re-published content?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Content, Eloqua] The 4 As of Sales Enablement Content Success
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Content, Eloqua] Tips To Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but it’s critical to remember that not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines which kinds of videos you’ll want to prepare and how to strategize when to serve them up to your audience.
  • VIDYARD  |  THURSDAY, SEPTEMBER 12, 2013
    [Content, Eloqua] The @Vidyard Video Marketing Blog
    ELOQUA USERS. Eager to show you more about how to enhance your video marketing content, I’m back to deliver episode four in the Video Production 101 series!… Joe Pulizzi: Content marketing advice for enterprises and small businesses. Video Production 101, episode 3: Lighting up your video content. Eloqua.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content, Eloqua] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    'by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Content, Eloqua] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Content, Eloqua] Where Should Marketo Go From Here?
    Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Content, Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). 2) Identifying your prospects.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Content, Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    'by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more. So we were able to jump right into program development.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 22, 2013
    [Content, Eloqua] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
    'by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Content, Eloqua] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Create contagious content that motivates conversations. This is because content that produces results must motivate progressive behavior.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Content, Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    Beyond these traditional marketing and PR tactics, the show has taken a page from the B2B content marketing playbook. Designed for the iPad, the content includes more than 120 pages (eight chapters) about the evolution of the, and more than 350 interactive visual and audio elements.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Content, Eloqua] 7 Keys to Lead Scoring Success in Sales Lead Generation
    This important need is why the sales lead generation company Find New Customers created the “7 Keys” series of content – simple and quick reads giving you great marketing tips to help you fill sales funnels. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. With lead scoring.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Content, Eloqua] 5 Core Competencies Driving a Modern Marketing Strategy
    Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Here are 5 tips to assess your strategy based on the 5 Tenets of Modern Marketing : 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Content, Eloqua] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    Oftentimes the immediate tactical nuances include lead nurturing, content marketing, and dynamic content. After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Be prepared for massive content consumption.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Content, Eloqua] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Roll content (information over the shoulder of the speaker). Eloqua sponsored the show for a few months. Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Hope you enjoy it. Nancy Duarte.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Content, Eloqua] Content Creation Tips from a Texas Garden
    There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening. Here are some tips for finding a happy ratio of time investment to quality output. Rocks.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Content, Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    To learn why short-term marketing campaigns don’t work, read tip 3 in this very popular post 10 Things Your CEO Needs to Know NOW about B2B Demand Generation. Actually, Eloqua  sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program.
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