Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business. Guest Blogging.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

JUNE 26, 2014

You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Read more: B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales. Your marketing automation tool will keep track of user behavior on your site, spot trigger actions, and trigger emails (or SMS, push notifications ) with relevant content or offers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Leadspace

MARCH 22, 2023

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

The ABM Agency

MARCH 26, 2021

B2B marketing tactics change just as frequently as the technology, but with the right tools, you can remain competitive and see a much greater ROI. Deliver content and messaging by account and funnel placement. Examples: Marketo , Pardot , Oracle Eloqua. Content Enablement/Personalization. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Additionally, LinkedIn’s internal data indicates that conversions from LGFs can increase by 2-3 times when compared to standard Sponsored Content campaigns. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Other times they reinforce the existing direction of marketing tactics and strategy. MarketingProfs 2013 B2B Content Marketing Report. Research, guides, and marketing surveys help guide B2B marketers down the right path.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community? It’s the opportunity to commune with others.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. They’re located North of Boston in Newburyport, MA.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

PathFactory

MAY 29, 2022

Since PF allows unlimited content tracks and explore pages, there is no restriction to prevent additional BUs to leverage PathFactory provided your team is operating within the allotted number of user licenses. Using PathFactory in your Eloqua Nurture Campaigns. Customer Emails. What Is It? Value Proposition. Welcome emails.

Eloqua 40

Eloqua Cross-Selling Marketo Newsletter 40

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital).

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ledger Bennett

APRIL 1, 2020

These are just some of the tactics you could employ to digitise your sales process. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Enabling the digital sale is the project businesses can start working on right now.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

These are just some of the tactics you could employ to digitise your sales process. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Enabling the digital sale is the project businesses can start working on right now.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

PathFactory

MAY 29, 2022

PathFactory enhances this scoring model by including content engagement attributes (engagement score, time spent, # of assets, form fills, etc) leading to higher qualty MQLs which results in lower disqualifications by the sales team. Engagement thresholds content + track. Engagement thresholds content + track. Value Proposition.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my favorites is a content-centric approach. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. Lytics has a database of marketing tactics, such as reengagement programs for dormant users or upsell programs for active users.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Robust Data Intelligence Platform(s).

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Engage those accounts with relevant content and outreach. CMS and Content. Expand your reach within those accounts. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

PathFactory

MAY 29, 2022

Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to meet the threshold. bottom of the funnel content). Value Proposition. Technical Lift: Moderate. FMB in Marketo.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What types of key performance indicators have you leveraged to gauge success of demand marketing tactics? What type of mechanism do you use to track content and channel attribution?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

SnapApp

MAY 21, 2013

So you missed the "How to Increase Engagement and Drive Conversions with Interactive Content" webinar and have been waiting on pins and needles for the release of the replay? Great tips on how to leverage your organization's existing content in engaging, interactive ways through polls, surveys and other tactics.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. And that was expected. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? Distribute valuable content with a podcast .

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52