Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JUNE 28, 2022

HubSpot now offers a suite of applications: customer relationship management (CRM), customer experience, operations and content management software (CMS), in addition to marketing automation. Our MarTech Replacement Survey found that marketing automation was one of the most frequently changed applications in the martech stack.

Hubspot 69

Hubspot Enterprise Management Marketing Automation Services Eloqua 69

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Review Sites Are Important (Usually). the qualitative feedback).”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Marketers value Ascend2 for their 60,000-name database of marketing professionals who answer survey questions and request the results. We all need to be reading Pam’s book, Global Content Marketing.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey! The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

SnapApp

JUNE 29, 2015

We’re all out there celebrating and talking about the holidays and our fun seasonal plans – it’s a great opportunity to build a relationship with your prospects and reinvigorate your evergreen content. So we’ve made a quick and simple fireworks-themed piece of interactive content just in time for the holiday. Make Your Content Nimble.

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Companies surveyed all agree that the effort of deployment is difficult at best. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5: 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. in 2011 - the most dramatic change for any social media metric in the survey. One of my favorites is a content-centric approach.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. I love what I do and working with other B2B marketing pros.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SnapApp

MAY 21, 2013

So you missed the "How to Increase Engagement and Drive Conversions with Interactive Content" webinar and have been waiting on pins and needles for the release of the replay? Great tips on how to leverage your organization's existing content in engaging, interactive ways through polls, surveys and other tactics.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Here are some ideas for finding the right people for your advocate program: Send a customer survey to your entire client base.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

TrustRadius Marketing

DECEMBER 16, 2019

Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

SnapApp

OCTOBER 24, 2018

Let’s take a look at a couple ways Marketo and interactive content take your landing pages to another level to give your audience the visual and interactive experience they’re looking for, and the lead qualification you need to push leads to sales faster than the traditional approach. Content loading… Capture more leads.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. There is more to content today than ever before.”

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

TrustRadius Marketing

NOVEMBER 14, 2019

Forms: Survey forms, validation, and scoring are viable based on answers. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 13, 2011

Surveys, like this one from IBM , show many obstacles to successful deployment. I’m using “training” in a broad sense to include all types of preparation before deployment: these include marketing planning, process change, content development, metrics definition, and organizational realignment as well as actual training in system use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Televerde

NOVEMBER 12, 2019

However, much like bots writing content, marketing technology hasn’t gotten to the point of replacing humans… yet. There are different ways to accomplish this, but tried-and-true phone or online surveys are still the standby methods. That’s when you need to go out and do some detective work. Measure up.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Emails and Web pages can dynamically select content blocks based on rules that read the attributes of each recipient.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

i-Scoop

APRIL 22, 2013

One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). The measurement challenge clearly showed in previous posts, comes back in virtually all surveys, and more importantly, all discussions we have regarding content marketing.

Eloqua 20

Eloqua Content Marketing Content ROI 20

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120