Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Search Marketing. Oracle Eloqua.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. This seems so obvious, but how many content marketers are actually thinking this way?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MARCH 22, 2023

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Have these individuals been on your website? Who specifically has engaged with your previous marketing efforts?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. MarketingProfs 2013 B2B Content Marketing Report. The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Creating Content That Resonates. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Creating Content That Resonates. Choosing the alternative to LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

SendinBlue

AUGUST 24, 2020

Elsewhere, you can get real-time SEO suggestions to help boost your search engine rankings, while the Conversations feature enables you to manage customer communications from different messaging channels all in one place. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. This allows you to then read and share their content across your social networks. The upshot: share people’s content and they’ll be more likely to share yours. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

TrustRadius Marketing

JANUARY 8, 2020

It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KoMarketing Associates

JANUARY 25, 2013

More information on this topic can be found in this article from Search Engine Watch. This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Ledger Bennett

JULY 11, 2018

Searching the tags will serve a similar experience as specific keywords which will display their videos. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Website Content Keywords. YouTube uses tags instead of keywords but they are nearly the same thing. Google AdWords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Social media management for automating social media marketing tasks, social listening, creating, scheduling, and posting social content, and responding to customer/prospect requests on social.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Search data is another type of intent data. As soon as someone enters a search, advertisements pop up.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ANNUITAS

MAY 5, 2020

It’s important to understand how your hire will fit into the larger team structure before you even begin the candidate search. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What type of mechanism do you use to track content and channel attribution?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5: 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. For example, Uberflip (which makes killer content hubs, like this one ) is a sponsor of our Content Pros podcast.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. What Optify does offer inbound marketers is extensive support for search engine optimization. This lets reports show Web visits, conversions and other subsequent activity from search, social, and email campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120